Eyes
Testimonials from its biggest fans Read more
"There are more than four billion smoky eye tutorials on the Internet, none of which are right." Read more
Mascara as a choose-your-own-adventure story Read more
Easy-to-use, versatile, and most importantly, affordable Read more
Courtesy of makeup artist Jessa Blades and fabric artist Cara Marie Piazza Read more
Increase your batting average Read more
Powder takes patience, liners look fake, but gel—gel can work wonders Read more
Keep in touch with Into The Gloss!
Swatched and blended for your viewing pleasure Read more
Writer Caroline Solomon gives a rundown of the 10-minute procedure—corneal flaps and all Read more
One woman's journey toward monolid acceptance, through pots and pots of MAC eyeliner Read more
First Benetint, then the They're Real Mascara, and now for your next makeup bag staple: Benefit's new gel/liquid liner pen Read more
Because if you were going to use natural makeup anywhere, wouldn't it be on your eyes? Read more
Because it's okay to ask for help—especially when it comes to a sparkly purple smoky eye Read more
So eye-opening you can skip under-eye concealer Read more
This eye makeup is literally never coming off Read more
The best organic beauty stuff for all your eco-conscious needs Read more
"Godefroy promises 28 days worth of permanency at only $9, so I thought, 'Sure, I’ll rub this stuff on my eyes.'" Read more
The unofficial ITG eyelash expert, Jeanine Lobell, reports from her couch Read more
Dermatologist advice on whether you should dab, pat, or just gouge your eyes out and be done with it Read more
There's a corrective concealer for everyone's own special type of under-eye discoloration (and blemish-related redness) Read more
Bad at putting on eyeliner? Well now you're a friggin' genius Read more
How to contour, even if you don't have the time or patience for contouring makeup Read more
The secret to a good smudge? Just jump in a steamy shower Read more
Elizabeth goes from zero to Kardashian in…23 minutes & 34 seconds Read more