There are two big milestones in the eyelash curler’s lifespan as an invention—its creation, in 1931, and its radical improvement by a Mr. Shu Uemura some 30 years later. (Extra credit if you also wrote that the third big milestone was getting name checked by Emily Blunt and Gisele Bündchen in The Devil Wears Prada, you overachiever, you.)

Since then, it’s been name checked countless times on this very site. Below are two of the better ones:

Harley Viera-Newton: “And an eyelash curler is my best friend—the Shu Uemura. If I could take one beauty product to a desert island, it’d be that. I feel like it just changes everything. I have pretty long lashes so sometimes I’ll just curl them and skip mascara and that’s enough.”

Josie Maran: “I can’t live without it, I am literally addicted. Like cigarettes, I need that feeling. It feels so good.”

And in case you needed video proof:

She sure makes it look good, don't she?