Into The Gloss is a beauty website that explores the routines of inspiring women. Founded by Emily Weiss in 2010, the site is known for its profiles, particularly The Top Shelf and Top Shelf After Dark. ITG editors sit on the bathroom floors of everyone from Jenna Lyons to Kim Kardashian to talk products, career, and what beauty means to women today. They review the products they love and the products you need to know about.

In 2014, the team behind ITG launched Glossier, a modern beauty brand focused on making products inspired by the people who use them. As the editorial arm of Glossier, ITG is a space where readers can celebrate their own approach to beauty and the products they love most.