Video: How To Apply Highlighter, With Vincent Oquendo

Look like you're glowing from the inside with the help of Stella McCartney's go-to makeup artistRead more >

The Technique

The Who, What, Where, & Why Of Eye Cream

Yes, you have a bunch of eye cream samples at the bottom of your medicine cabinet, but do you know how to use them?Read more >

ITG ♥s

I Got It From My Boyfriend

Products you'll steal during a sleepover and never give backRead more >

The Review

The Best Drugstore Concealers

Natural, creamy, blendable, buildable goodness does exist on the shelves of your local CVS, and the best drugstore concealer options are under $12Read more >


The No-Brainer Eyeshadow Palette

As eyeshadow makes a comeback, the standard palette gets an upgrade with the Hourglass Modernist rangeRead more >

ITG ♥s

Diorshow Maximizer Lash Plumping Serum

Finally, a lash conditioner you don't have to wait around forRead more >

Just In

TonyMoly's Eye Plumper

It's a concealer, luminizer, and a non-caffeinated pick-me-up all in oneRead more >


How To Apply Mascara To Your Top Lashes

There's an extra step you might be missingRead more >

The Makeup

Valery Kaufman's Easy Eye

High-impact for the low-maintenance, featuring Gucci and ChanelRead more >

Color Coding

Gel Eyeliner's Endless Possibilities

Never fear the pot and paintbrush—here's a beginner's guide to embracing the limitless potentialRead more >


Look Like An Angel, With Dick Page

Dick Page gives us an exclusive tutorial of the makeup look at the 2014 Victoria's Secret Fashion ShowRead more >

The Look

The Look: Harper In Make Up For Ever

Never underestimate the power of blue eye shadowRead more >

Color Coding

Smoky Eye Quads, Decoded

"There are more than four billion smoky eye tutorials on the Internet, none of which are right."Read more >

The Review

Buxom's Wheel Of Wands

Mascara as a choose-your-own-adventure storyRead more >

The Review

Maybelline Master Kajal

Easy-to-use, versatile, and most importantly, affordableRead more >

The Technique

Get Rid Of Puffy Eyes With This DIY

Courtesy of makeup artist Jessa Blades and fabric artist Cara Marie PiazzaRead more >

The Technique

Waterlining For A Sexier You

Also known as the Theory of the 30 Percent SquintRead more >

The Review

Brow Gel: The Not-So-Secret Secret To Better Brows

Powder takes patience, liners look fake, but gel—gel can work wondersRead more >

Color Coding

Eyeshadows: The Best Browns

Swatched and blended for your viewing pleasureRead more >


Considering Lasik Surgery?

Writer Caroline Solomon gives a rundown of the 10-minute procedure—corneal flaps and all  Read more >

The Makeup

In The Eyelid Of The Beholder

One woman's journey toward monolid acceptance, through pots and pots of MAC eyelinerRead more >


The Easiest Eyeliner Ever

First Benetint, then the They're Real Mascara, and now for your next makeup bag staple: Benefit's new gel/liquid liner penRead more >

Open Thread

What's The Best Organic Mascara?

Because if you were going to use natural makeup anywhere, wouldn't it be on your eyes?Read more >


Lisa Eldridge’s “Colorful Glitter Party Eyes Tutorial”

Because it's okay to ask for help—especially when it comes to a sparkly purple smoky eyeRead more >

ITG ♥s

The Best Eye Drops Are From Rohto

So eye-opening you can skip under-eye concealerRead more >

The Technique

I Had My Eyeliner Tattooed

This eye makeup is literally never coming offRead more >

The Review

My Natural Makeup Routine

The best organic beauty stuff for all your eco-conscious needsRead more >

The Review

Adventures In DIY Eyelash Tinting

"Godefroy promises 28 days worth of permanency at only $9, so I thought, 'Sure, I’ll rub this stuff on my eyes.'"Read more >