Emily Weiss

Founder & CEO

Emily is the Founder and CEO of Into The Gloss and Glossier, where she leads a team of 45 employees (and counting!) who are setting out to rethink, reclaim, and redefine beauty. Emily lives in New York City and is addicted to Instagram for inspiration, meeting new people, and engaging with the ITG and Glossier community.

The Review

Detox Diary Part 1: You Are What You Eat

Or, how Emily traveled 4,000 miles to get yelled atRead more >

ITG ♥s

Stone Paris

As seen in, surprise surprise, Vogue ParisRead more >

The Technique

Smoke and Mirror (Shine)

Watch Emily break down the Glitter Smoky EyeRead more >


His & Hers: Holiday Hair

Nick and Emily’s Bumble and bumble Gift SetsRead more >


Pretty Friggin' Awesome

Emily's behind-the-scenes account of her Sephora holiday campaign shootRead more >


Exercise in Tight Quarters

The city is a very strange place, and people here are in a very weird mood right nowRead more >

The Makeup

Red Lip Magic

Or, How to look totally different with five minutes worth of strategic makeup (featuring Esther Heesch)Read more >

The Backstage

Food For Thought

Or, how to look "chic and cool" at the same timeRead more >

The Extras

Planet Mugler

iPhone apps, Instagram theory, new bags (!), and, of course, beauty—At Mugler HQ with Nicola Formichetti one day before showtimeRead more >


All That Glistens

Emily's budding love affair with Redken Shine Flash sprayRead more >


A Sun-In Story

Last night at dinner, I asked my friend Melissa Coker (the designer behind Wren, pictured above with our buddy Max) who colored her hair.Read more >

The Technique

Museum-Inspired Makeup

Violette and Maria take the Metropolitan Museum of ArtRead more >


On The "Nothing" Bra

File this under "things only Jane Birkin would do". or, would you?Read more >

ITG ♥s

One For the Road

"I have something for you," a mystery man behind me whispered, outside a party back in February.Read more >

The Extras

Ch-ch-ch-ch Changes!

In life, in general, I like to take things into my own hands. This applies to the haircut I just gave myself in my bathroom at 1 AM, inspired by Daria’s chop in the new Céline campaign; going after the occasional pimple (seriously, who doesn’t?); or starting a blog about beauty...Read more >

The Top Shelf

My Skin Care: December 2011

Inez van Lamsweerde recently said something that got me thinking about all of the lotions and potions that I’ve been slathering on my face as of late.Read more >

The Top Shelf

My Makeup: July 2011

You’re not going to believe it… I don’t wear makeup. Just kidding. Yes, yes, I do wear makeup, and I love makeup, and I (obviously) can’t get enough of it.Read more >

The Top Shelf

My Skin Care: June 2011

Where do I begin. It’s actually been tricky to figure out a way to do my own Top Shelf, because my routine is constantly evolving—but so is everyone’s.Read more >