Makeup

The Makeup

Ava Is Golden

The model wears CK One Color Limited Edition Summer Eye Shadow, but we're really here for the dogsRead more >

The Extras

What Happened When I Got My Colors 'Done'

And why being limited to 'autumn' colors is no way to treat a makeup collectionRead more >

The Makeup

Famous Brides: Priscilla Presley

Taking wedding inspiration from Graceland's finestRead more >

Word of Mouth

How The Experts Clean Their Brushes

If it took you a while to answer when was the last time you cleaned your brushes, it's time. Makeup artists are here to advise accordinglyRead more >

The Selfie

A New Way To Approach Bold Eye Makeup

So you're bored of your eyeshadow palettes. Stacey Nishimoto's solution? Stop painting your eyelids as usual and try out an eye accent insteadRead more >

The Review

The Best Drugstore Mascaras

Segmented by eyelash type and desired outcomeRead more >

The Technique

What You Taught Us About Eyeliner

Straight from the comment section, coming back at you—but with a tad more organization and orderRead more >

X ITG

The Foundation Technique For Better Photos

Because being photogenic does not require a course in modeling school—just a few strategic makeup tipsRead more >

Just In

Make Up For Ever Step 1 Skin Equalizer Primers

Why deal with universal primers when there's a Choose Your Own Adventure version to play around with?Read more >

The Extras

Navigating A Japanese Drugstore

Back from Tokyo, Alyssa Reeder reports on Japan's drugstore beauty staplesRead more >

Color Coding

A Bronzer For Every Skin Tone

Ten shades; five girls; three easy application techniques—all in one placeRead more >

The Extras

Green Lipstick Is A Neutral, & Other Lessons From NYX Cosmetics

The brand launches more than 200 new shades a year, hosts their own award show for makeup die-hards, and lets fans drive their product development process—here's how NYX became the go-to drugstore alternativeRead more >

The Look

The Look: Kelly In Becca

Looking flushed and slightly sun-kissed is a good thingRead more >

The Technique

Wet-To-Dry Eyeshadow: A Guide

Who doesn't love a good two-for-one product?Read more >

The Review

A Suitable Dupe For Madina Milano Chic & Shine

Every makeup artist's favorite highlighter (still only available in Italy) finally found its American heir apparent—and it's a Walmart exclusiveRead more >

The Selfie

The Easy, One-Color Eye Look

Stacey goes low-tech this week with bold, bright cream eye color and no brushes for a surprisingly soft eye looks to try this weekendRead more >

The Look

The Look: Maria In Dior

Pink lipstick for spring, how novel...fortunately, Maria Borges is here to inspire you with it anywayRead more >

The Selfie

The Crying Lip

Get the perfect flushed lips—no tears necessaryRead more >

The Review

Next Big Thing: Cushion Compacts

An expert-backed guide to the next big thing in foundationRead more >

As Told To ITG

What To Know When Mixing Mascaras

Or, "Which drugstore and which prestige mascara brands pair up to make the ultimate lash"Read more >

Color Coding

Reassessing The Lip Stain Landscape

Whittling down the options into two clear categories so you can get in, get out, and get stainedRead more >

The Look

The Look: Shaughnessy By Mario Dedivanovic

Kim Kardashian's contour man, Mario, does a night look like no other, featuring the new Anastasia palette, a heavily blended bronze eye, and drugstore mascaraRead more >