natural beauty

Misc.

Baby Yoda, Jedi Master

"Obsessed with retinol I am," says 50-year-old Baby Yoda, probably.Read more >

The Top Shelf

Lily Aldridge, Model

"I kind of have two routines—the quick one when I’m half asleep getting my kids to school, and then my more luxurious one during nap time."Read more >

Guide

Do I Really Need 13-Free Nail Polish?

Your "clean" nail polish might be a marketing ploy Read more >

Beauty Legacy

Rajni Jacques, Fashion Director

"[My daughter] is so young, but she's a girl, and I'm making a conscious decision not to speak about the things I'm not happy about in front of her."Read more >

The Face

Ella Purnell, Actress

With the secret to movie-ready natural lashes, sans extensionsRead more >

Guide

Ice Cube Serums, So Hot Right Now

Cold, hard skincare that requires no cold, hard cashRead more >

The Top Shelf

April Gargiulo, Founder, Vintner's Daughter

"I want all the results, I want all the actives, everything. When you turn 44, you’ve got to rev up the engine a little bit more, you know?"Read more >

The Top Shelf

Jessica Richards, Founder, Shen Beauty

"I think people are embarrassed about Botox—it’s like sex, in a way. They want to pretend like they look that way, but it’s not reality."Read more >

The Top Shelf

Walda Laurenceau, Acupuncturist

"We’ve been taught to take pills instead of learning how to boost our body’s own healing capability. That’s not to say we should avoid medicine, but if we can give our bodies that opportunity, then we can actually be put in a better direction."Read more >

ask-itg

Try This At-Home Milk Facial

When the grocery story is your medicine cabinetRead more >

The Face

Georgia Louise, Facialist

"I think [my son's] third word was ‘mask,’ because he’s always seeing me in a sheet mask."Read more >

The Top Shelf Made Me Do It

The Facial Steam That Keeps My Skin Regular

One reader details the far-reaching benefits of a Whole Foods laxative in her skincare routineRead more >

#ITGTopShelfie

The Director Who Always Has A Red Lipstick

Plus shea butter from Sierra Leone and a body wash that'll make you feel aliveRead more >

ITG ♥s

Things We Finish: Spring 2018

Lots of empty tubs, tubes, and bottles this seasonRead more >

Misc.

Adaptogens & Herbs for Beginners

Written by a Whole Foods recreationalistRead more >

The Top Shelf

Naomi Watts

There's a new queen of natural beauty in townRead more >

The Top Shelf

Mari Giudicelli, Designer

On everything from Moon Juice breakfast recipes to the lightest moisturizing gels that actually workRead more >

The Face

Corey Moranis, Jeweler

Including her homemade hairspray recipe Read more >

The Top Shelf

Susanne Langmuir, Founder, Bite Beauty

On launching the beauty brand that launched a your favorite food-grade lipsticksRead more >

The Top Shelf

Jean Godfrey-June, Beauty Editor, Goop

On everything non-toxic, from sunscreen to self-tanner to food-grade hair colorRead more >