natural beauty

The Top Shelf

Jessica Richards, Founder, Shen Beauty

"I think people are embarrassed about Botox—it’s like sex, in a way. They want to pretend like they look that way, but it’s not reality."Read more >

The Top Shelf

Walda Laurenceau, Acupuncturist

"We’ve been taught to take pills instead of learning how to boost our body’s own healing capability. That’s not to say we should avoid medicine, but if we can give our bodies that opportunity, then we can actually be put in a better direction."Read more >

Advice

Try This At-Home Milk Facial

When the grocery story is your medicine cabinetRead more >

The Face

Georgia Louise, Facialist

"I think [my son's] third word was ‘mask,’ because he’s always seeing me in a sheet mask."Read more >

The Top Shelf Made Me Do It

The Facial Steam That Keeps My Skin Regular

One reader details the far-reaching benefits of a Whole Foods laxative in her skincare routineRead more >

#ITGTopShelfie

The Director Who Always Has A Red Lipstick

Plus shea butter from Sierra Leone and a body wash that'll make you feel aliveRead more >

ITG ♥s

Things We Finish: Spring 2018

Lots of empty tubs, tubes, and bottles this seasonRead more >

Misc.

Adaptogens & Herbs for Beginners

Written by a Whole Foods recreationalistRead more >

The Top Shelf

Naomi Watts

There's a new queen of natural beauty in townRead more >

The Top Shelf

Mari Giudicelli, Designer

On everything from Moon Juice breakfast recipes to the lightest moisturizing gels that actually workRead more >

The Face

Corey Moranis, Jeweler

Including her homemade hairspray recipe Read more >

The Top Shelf

Susanne Langmuir, Founder, Bite Beauty

On launching the beauty brand that launched a your favorite food-grade lipsticksRead more >

The Top Shelf

Jean Godfrey-June, Beauty Editor, Goop

On everything non-toxic, from sunscreen to self-tanner to food-grade hair colorRead more >

The Review

The Best Products With The Fewest Ingredients

Your skincare should probably be less complicated than you areRead more >

#ITGTopShelfie

The Tourism Agent With The Essential Curly Hair Routine

"Sometimes I have pimples, I have skin marks, I'm not my ideal weight, I can be lazy and not wear any makeup... That's who I am and that's ok."Read more >

The Face

Rainsford, Musician

An unapologetic devotee of the Youtube workout video and organic eyeliner, tooRead more >

The Top Shelf

Emma Leth, Actress

On applying practicality to her footwear as well as her makeup: "I don't like buying things that I can't wear every day"Read more >

The Technique

What Happened When I Stopped Using Skincare

And relied instead on pantry products for a clearer faceRead more >

#ITGTopShelfie

The Beauty Expert Chasing Effortless, Natural Makeup

The founder of Harlem's Vivrant Beauty on the clean red lipstick she always reaches for, the pregnancy-safe skincare she swears by, and moreRead more >