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ITG ♥s

Things We Finish

All the products that were good 'til the last dropRead more >

ITG Top 25

The New Guard

Season 2 of ITG's annual awards is here!Read more >

Glossier HQ

Glossier Lip Gloss Is Back!

We really wanted to headline this "Glossier Lip Gloss is Poppin'" but we restrained ourselvesRead more >


Linda Rodin's Bold Lipstick Technique

The Queen of Makeup is back, and she's got something she wants to show youRead more >

The Makeup

Introducing Your New Multiple: Lip Liner

For your smoky eye's consideration—right after you're done with it on your lipsRead more >

The Makeup

Gaga For Gugu (Mbatha-Raw's Lips At The Beauty And The Beast Premiere)

Nick Barose details the look. Also, is ITG a red carpet coverage site now?Read more >

Open Thread

Ask Us Anything!

And we'll answer, in our new monthly advice column: Ask ITGRead more >

The Makeup

The 6 Essential Shades Of Red Lipstick

Because the best red lipstick is actually a wardrobe of red lipsticksRead more >

The Makeup

A Peach Lipstick For All Seasons

Bobbi Brown serves you a lip that's almost nude, but still a statementRead more >

Just In

Say Hello To Two New Shades Of Generation G

With some behind-the-scenes intel from Pauline, our VP of Product Marketing and DevelopmentRead more >

Word of Mouth

12 No-Lipstick Lipstick Shades

Anja Rubik, Joy Bryant, and 10 other women on the lip products they choose when going for "my lips, but better"Read more >

The Makeup

The Cool, Casual Pink Lip

How to wear lipstick when makeup is 100% definitely not your thing, according to model and actress Erika LinderRead more >

The Makeup

Blur The (Lip) Line

Makeup artist Violette on how to get the purposefully lived-in lipstick look, as demonstrated by Caroline Brasch NielsenRead more >

Word of Mouth

Anja Rubik's Secret Lipliner

The perfect pinky brown for less than $20 that no one will notice—but you'll know it's thereRead more >