Mascara

The Top Shelf

Fara Homidi, Makeup Artist

When it comes to mascara, eyeliner, and cleanser, two is better than oneRead more >

The Top Shelf

Suzanne Koller, Fashion Director, M Le Monde

"If there's makeup, I still want to see the person behind it. It's all about the person, not about the makeup. A red lip gives character, but you still see the personality."Read more >

The Top Shelf

Emma Watson

After years of researching the best of the natural beauty world, the actress is here with her favorites, from organic hairspray to non-toxic nail polish and everything in betweenRead more >

The Face

Amanda Steele, Vlogger

Always trust a YouTuber for the best makeup recommendationsRead more >

#ITGTopShelfie

Kelsey Darragh, Development Partner, Buzzfeed Motion Pictures

"My routine for beauty is either wake up early enough to spend about 20 minutes applying, put on a good podcast, make some tea, and transform myself OR wear no makeup and not give a shit. It's either full-glam or bridge troll."Read more >

#ITGTopShelfie

Alexa Sokol, Membership Advisor, Equinox

Talking hair products for the fitness set and body products for the spa-inclined Read more >

The Face

Chloe x Halle, Musicians

Coconut oil, coconut oil, and more coconut oil say the sisters on how to take care of everything from skin to hairRead more >

The Top Shelf

Louise Follain, Model & Stylist

"I like perfume to be for me—it’s very personal, and if someone knows my scent, that means he knows me. I don’t want people on the street to know exactly what I’m wearing."Read more >

The Top Shelf

Liv Winther, Beauty Director, Cover Magazine

She wears Madonna's favorite perfume, Alexa Chung's favorite eyeliner, and every Danish makeup artist's favorite mascaraRead more >

The Top Shelf

Alyse Archer-Coité, Director of Culture & Programing, A/D/O

On how to DIY a true nude lipstick with spare concealer—plus a primer on cutting your hair at homeRead more >

The Face

Léon, Musician

Meet your new eye makeup MessiahRead more >

The Makeup

A Peach Lipstick For All Seasons

Bobbi Brown serves you a lip that's almost nude, but still a statementRead more >

#ITGTopShelfie

Jade Hally, Lead UI Developer, Harrods

On the myriad benefits of sharing your colorist with a member of One DirectionRead more >

The Face

Natalie Morales, Actress & Writer

On the $6 body towel with Emma Stone's seal of approval and the best mascara with the worst nameRead more >

The Experience

6 Things You Need to Know About Eyelash Extensions

Like how not to let them ruin your existing lashes in the processRead more >

The Face

Ingrid Burley, Musician

The writer behind Beyoncé's "Love Drought" on why she's always reapplying lip balmRead more >

The Face

The Jane Birkin Eye, With Georgia Fowler

And when it comes to eyeliner, know your anglesRead more >

The Review

Nars Audacious Mascara

The newly released mascara has the only spoolie that mattersRead more >

The Extras

What To Do With $20 At The Drugstore

When all you've got is a crisp Andrew Jackson and still have to replenish your medicine cabinetRead more >

The Face

Jennette McCurdy, Actress

"I used to be like, ‘Oh! I want to be Jennifer Lopez, so I’ll make that happen today.’ But actually, maybe I should try being a better Jennette."Read more >

#ITGTopShelfie

Qianwen Zhang, Student

On knowing your skin well enough to break the rules and using yoga as a way to cope with not being able to buy every new product that launchesRead more >

The Face

Domino Kirke, Singer

On being a doula in her spare time and what perfume she wears to remind her of when she gave birth to her sonRead more >

The Review

The Best Drugstore Mascaras

Segmented by eyelash type and desired outcomeRead more >

As Told To ITG

What To Know When Mixing Mascaras

Or, "Which drugstore and which prestige mascara brands pair up to make the ultimate lash"Read more >

The Selfie

Twiggy Lashes Gone Modern

A tutorial ripe for your weekend pickings, courtesy of ITG's resident makeup geniusRead more >

Top Shelf After Dark

Jennifer Zuccarini, Founder, Fleur Du Mal

The queen of lingerie on underwear as outwear and proper pre-party relaxation—and just in time for Valentine's Day, tooRead more >

The Face

Mallory Jansen, Actress

The Galavant star admits she's not low-maintenance, from her early call times to running errands around LARead more >

#ITGTopShelfie

Hannah Johnson, Beauty Writer

On how to heal that spot you picked at your skin, where to put perfume to make it last, and which makeup is subway-application-proofRead more >

#ITGTopShelfie

Kirsten Chilstrom, Digital Photo Editor, Allure

On how to get ready for work from the gym, fool-proof self tanners, and the best place to get inspiration as a photo editorRead more >