Curly Hair

The Top Shelf

Hope Smith, Founder, Mutha

On making body butter in her kitchen, moisturizing and motherhood. Read more >

ITG Top 25

Top 25 2021: Cheap Thrills

Our favorite products of the year...all under 35 bucksRead more >

The Top Shelf

Tabria Majors, Model

"This is a bad way to live, but I buy a lot of my fragrances as decoration. Last night, my boyfriend was looking at all my fragrances and said, ‘You couldn’t use these all in a lifetime.’"Read more >

The Top Shelf

Cleo Abram, Video Producer

"I spent way too much money trying to get my skin to clear up before I thought that maybe I should ask a doctor. I don’t know why that took me so long."Read more >

ITG ♥s

11 Years Of Great Beauty Advice

In celebration of ITG's 11th birthday, all the best tips and tricks we've learned from The Top ShelfRead more >

ITG ♥s

The Best Hair On TV

Come for the drama, stay for the Fulani braidsRead more >

Hair Ideas

Give In To Humidity

You've been fighting so long, do you even know what you're fighting about anymore?Read more >

#ITGTopShelfie

The Former Hijabi Balancing Curl Care And Childcare

On the beauty of nature walks and an easy way to upgrade any hair maskRead more >

As Told To ITG

Finding Beauty: Four Asian American Stories

Meet the founders behind Kung Acupuncture, Besfren Beauty, Akiko Nails, and The Mona CutRead more >

Misc.

The Curly Dog Routine

What's that they say about pets looking like their owners?Read more >

The Top Shelf

Julie Fagerholt, Head of Design, H2OFagerholt

Betcha wouldn't have thought to use Milky Jelly Cleanser *this* wayRead more >

#ITGTopShelfie

The Concept Store Founder Who Just Wants To Look Like Her Grandma

On the Black and woman-owned skincare routine that makes workweek makeup optionalRead more >

#ITGTopShelfie

The Beauty Editor Who Mixes Skincare With Soul Care

With the best lip glosses and hair oils she's tried on the job, alongside a wealth of wellness practices Read more >

Guide

The New-To-Curls Routine Roadmap

Up a river of hair without a paddle? Let hairstylist Vernon François be your life raft Read more >

#ITGTopShelfie

The Organizer Who Thinks Activism Should Be Part Of Your Self-Care Routine

With advice on winged liner and how to approach political conversations so they don't turn into argumentsRead more >

The Beauty Politic

The Beauty Of The WNBA

Eight players on the routines that keep them feeling good, on and off the courtRead more >

Monthly Favorites

Our Favorite Products: September 2020 Edition

When the world seems so topsy-turvy bizarre, it's nice to know that beauty can still surprise usRead more >

#ITGTopShelfie

The Chef Who Gave Up Facial Cleanser

With sustainable options for cotton swabs, bath salts, and curl-friendly shampooRead more >

#ITGTopShelfie

The Biotech Scientist With A Multi-Step Foot Care Routine

You've heard of face masking, you've heard of body masking, but have you heard of... foot masking?Read more >

#ITGTopShelfie

The Kissing Booth Actor On The Mend From Heat Damage

Maisie Richardson-Sellers on how much easier it is caring for her natural curls than fighting themRead more >