Foundation

#ITGTopShelfie

The Photographer Who Endorses Keratin Treatments

And the two-product skincare treatment that earns her complimentsRead more >

Top Shelf After Dark

Liz Uy, Stylist

"There is this [mask] that I love... I just got a very expensive facial done and I was asking the girl what the product was. She didn’t want to tell me, but I saw it and looked it up—it was six dollars!"Read more >

The Makeup

Glossier Cloud Paint Goes To The Oscars

We debuted a new product (cream blush!) last night on faces around Hollywood–here's a little more on who was wearing it and howRead more >

The Makeup

Glow, Rosie, Glow!

The actress and model's complexion gleamed at last night's Vanity Fair Oscars party—her makeup artist explains the lookRead more >

The Face

Amanda Steele, Vlogger

Always trust a YouTuber for the best makeup recommendationsRead more >

The Top Shelf

Kelly Vittengl, Founder, Frances Loom

On makeup that's dewy—but not shiny—and the throng of Skinceuticals products she swears byRead more >

The Technique

Now You Know: Which Brush Goes With What Kind Of Foundation

Itemized by tool and coverage—and, look, product recommendations!Read more >

The Face

Stacy Martin, Actress

The Nymphomaniac star on why a dressing gown is essential when doing your makeup and how to keep your skincare from pilling Read more >

The Top Shelf

Laurie Simmons, Artist

"I feel sorry for makeup artists that have to work on me... [I'm] asking so many questions. I always talk to the makeup artist to find out what they’re using. I’m really interested in it. It’s like painting!"Read more >

#ITGTopShelfie

Olivia Van Iderstine, Associate Editor, Whalerock Industries

Here to change your life with one ace Amazon purchase: the Shampoo HairbrushRead more >

#ITGTopShelfie

Joelle Hyman, Funemployed

Seeks employment and an eyelid balm that won’t creaseRead more >

The Technique

Why I Own 10 Different Foundation Shades

One writer on how constantly evolving skin tone means you have to know your foundation needs that much betterRead more >

#ITGTopShelfie

Emma Hutton, Copywriter

Meet the High Priestess of Balm Cleansers and try not to convertRead more >

ITG ♥s

CC Cream Is A Scam, Except For This One

It Cosmetics' Full Coverage version lives up to the marketingRead more >

The Top Shelf

Brennan Kilbane, Assistant Editor, Into The Gloss

"I actually interned at Into The Gloss back in 2013 and I was the worst intern that anyone has ever had at any publication in New York City...just goes to show that you can be the worst intern but still get the job."Read more >

Top Shelf After Dark

Pia Arrobio, Designer, LPA

"I’m obsessed with having long eyelashes but I won’t get eyelash extensions because I’m already a girl who gets spray tans and injections… Where's the line?"Read more >

The Face

Leomie Anderson, Model

"When it comes to you hair nobody knows it better than you and your mum. Do what matters to you and what makes you comfortable. Because at the end of the day, your hair is yours."Read more >

Top Shelf After Dark

Cora Emmanuel, Model

Lip balm + black shadow + Tom Ford heels = one hell of a going out routineRead more >

Top Shelf After Dark

Emi Kaneko, Makeup Artist

"Sexy can mean so many different things—I love someone who’s bold and not scared to wear makeup, but doesn’t need to wear it to feel empowered or anything. They just throw it on because they feel like it."Read more >