Shampoo

As Told To ITG

No Products, No Problem

How a water-only beauty routine actually worksRead more >

ITG Top 25

Top 25 2020: The Next Generation

The game's the same, but the players are all newRead more >

#ITGTopShelfie

The Startup CEO Who Wants You To Talk About Hormones At Brunch

On nostalgic eyeshadow palettes and the AI tool that helped her build a skincare routineRead more >

#ITGTopShelfie

The Boutique Owner With A Routine For Every Occasion

Four different skincare protocols to try, depending on how tired you are Read more >

Monthly Favorites

Our Favorite Products: April 2020 Edition

Lots of nourishing, healing products that don't break the bankRead more >

The Face

Kim Noorda, Model

Even supermodels go to their parents' houses to take luxurious baths...Read more >

The Review

Hair Scrubs Head For The Masses

Christophe Robin's iconic hair scrub has spawned a legion of affordable imitators—and they're all pretty excellentRead more >

ITG ♥s

Our Favorite Products: April Edition

How did THREE scalp products get in here? Oh well.Read more >

Video

How To Wash Your Hair, With Colorist Christophe Robin

The French accent shampoo tutorial you never knew you neededRead more >

The Review

Experiments In Personalized Shampoo

Function of Beauty's bespoke shampoo and conditioner want to be the dream products you’ve been looking for. Are they? Read more >