The Face

Jennette McCurdy, Actress

"I used to be like, ‘Oh! I want to be Jennifer Lopez, so I’ll make that happen today.’ But actually, maybe I should try being a better Jennette."Read more >


Qianwen Zhang, Student

On knowing your skin well enough to break the rules and using yoga as a way to cope with not being able to buy every new product that launchesRead more >

The Face

Domino Kirke, Singer

On being a doula in her spare time and what perfume she wears to remind her of when she gave birth to her sonRead more >

The Review

The Best Drugstore Mascaras

Segmented by eyelash type and desired outcomeRead more >

As Told To ITG

What To Know When Mixing Mascaras

Or, "Which drugstore and which prestige mascara brands pair up to make the ultimate lash"Read more >

The Selfie

Twiggy Lashes Gone Modern

A tutorial ripe for your weekend pickings, courtesy of ITG's resident makeup geniusRead more >

Top Shelf After Dark

Jennifer Zuccarini, Founder, Fleur Du Mal

The queen of lingerie on underwear as outwear and proper pre-party relaxation—and just in time for Valentine's Day, tooRead more >

The Face

Mallory Jansen, Actress

The Galavant star admits she's not low-maintenance, from her early call times to running errands around LARead more >


Hannah Johnson, Beauty Writer

On how to heal that spot you picked at your skin, where to put perfume to make it last, and which makeup is subway-application-proofRead more >


Kirsten Chilstrom, Digital Photo Editor, Allure

On how to get ready for work from the gym, fool-proof self tanners, and the best place to get inspiration as a photo editorRead more >

ITG ♥s

Diorshow Maximizer Lash Plumping Serum

Finally, a lash conditioner you don't have to wait around forRead more >


How To Apply Mascara To Your Top Lashes

There's an extra step you might be missingRead more >

The Review

Buxom's Wheel Of Wands

Mascara as a choose-your-own-adventure storyRead more >

Open Thread

What's The Best Organic Mascara?

Because if you were going to use natural makeup anywhere, wouldn't it be on your eyes?Read more >

Nicky Deam
Makeup Ideas

Beauty Chemistry: The Three-Layer Mascara

Makeup artist Charlotte Tilbury's perfect eyelash cocktailRead more >

The Review

Your Best-Bet Drugstore Mascara

Maybelline Full 'N Soft Mascara achieves Desert Island statusRead more >

Nicky Deam
Word of Mouth

Our Best Beauty Advice on Eyes

Charlotte Tilbury, Pat McGrath, Francois Nars, and more on dressing the windows to your soulRead more >

As Told To ITG

A Mascara Expert Sets the Record Straight

Mascara secrets, straight from someone who designs your brushes and bottlesRead more >

The Extras

Mascara Wands: An Education

Talking brush design (and function) with none other than Gucci Westman and Charlotte TilburyRead more >

Nicky Deam
ITG ♥s

Tarte Multipleye Lash Enhancing Primer

Do you need a primer for your mascara? Maybe...Read more >


Bobbi Brown's 'How-To: Classic Eye Makeup'

The less-is-more beauty guru brings her wisdom to YouTubeRead more >

Nicky Deam
Just In

Lancôme Show by Alber Elbaz

The brand's famous wands just got a little bit better...Read more >

ITG ♥s

RAMY's OMG! Over-Mascara Glitter & Liner

Will a sparkly eye attract a knight in shining armor? Maybe?Read more >

The Professional

Lisa Houghton, Makeup Artist

"My approach to makeup is 'effortless. ’ A natural, healthy beauty without looking 'done up. ’ No one wants to look like they've tried too hard!Read more >