Into The Gloss is a website dedicated to beauty that explores the routines of inspiring women. Started by Emily Weiss in 2010, the site has grown into the top online destination to read about makeup, skincare, hair, and health. Known for profiles, particularly The Top Shelf and Top Shelf After Dark, ITG editors sit on the bathroom floors of everyone from Jenna Lyons to Kim Kardashian to talk products, career, and what beauty means to women today.

In 2014, the site became part of Glossier, a modern beauty products brand made by editors who 'get' what works and are inspired by what girls want in real life. As the editorial arm of Glossier, ITG is a space where readers can come not only to learn about routines, but to celebrate their own approach to beauty and the products they love most.

Glossier is based in New York, with contributors and readers all over the world.