Into The Gloss

The Top Shelf

Youri Park, Co-Founder & CTO, Newness

"Not seeing many people who look like you changes what it’s like to experience being a part of something. If you’re the only one or if you’re one of a few, you feel like you have to be the best version of that to represent your community."Read more >

#ITGTopShelfie

The Comedian Whose Eyebrows Are Acquaintances At Best

On her favorite French pharmacy spot treatment and the quest for "Swedish baby" blondeRead more >

#ITGTopShelfie

The Model With An Eczema-Friendly K-Beauty Routine

Gina's best tips come from on-set makeup artists and her beauty YouTube-obsessed mom Read more >

Misc.

Lashes Are Wasted On The Oblivious

You don't know what you've got until you've spent 30 minutes trying to put falsies onRead more >

The Top Shelf

Leanne Ford, Interior Designer

"I like to look like how I design, which is undone but interesting, and warm but cool."Read more >

Guide

Ugly Mushrooms Are Big In Beauty

A field guide for wellness, glowing skin, less stress, tasty meals and moreRead more >

The Top Shelf

Julie Fagerholt, Head of Design, H2OFagerholt

Betcha wouldn't have thought to use Milky Jelly Cleanser *this* wayRead more >

Guide

Become The Proud Owner Of A Not-Gross Makeup Bag

Tips to keep it clean and looking good for as long as possibleRead more >

Guide

A Field Guide For Drugstore Shopping

Five tips to get in, out, and exactly what you wantRead more >

#ITGTopShelfie

The Adaptogen Aficionado Who Applies Products In Threes

All the brow tints, lip glosses, mascaras, and fragrances best layeredRead more >

#ITGTopShelfie

The Concept Store Founder Who Just Wants To Look Like Her Grandma

On the Black and woman-owned skincare routine that makes workweek makeup optionalRead more >

The Top Shelf

Mary Pryor, Co-Founder, Cannaclusive

On the future of cannabis and the red lipstick she always has in her bagRead more >

Gift Guide

The Not-So-Obvious Valentine's Gift Guide

For real-life humans and sometimes-messy relationshipsRead more >

Monthly Favorites

Our Favorite Products: January 2021 Edition

A little something for beginners, experts, and those who think they're experts (but really need a good kick in the pants)Read more >

#ITGTopShelfie

The Beauty Editor Who Mixes Skincare With Soul Care

With the best lip glosses and hair oils she's tried on the job, alongside a wealth of wellness practices Read more >

#ITGTopShelfie

The Art Advisor Pole Dancing Her Way To Self-Acceptance

On an easy graphic eyeliner look and everything you can do when you're not spending hours on a beauty routineRead more >

ITG ♥s

Not Even Twin Births Could Budge This Cat Eye

Smudge proof eyeliner claims get put to the ultimate test: laborRead more >