Mascara

Into The Gloss
How To Apply Mascara To Your Top Lashes

There's an extra step you might be missing Read more

Trace Barnhill
Buxom's Wheel Of Wands

Mascara as a choose-your-own-adventure story Read more

Lacey Gattis
What's The Best Organic Mascara?
Open ThreadWhat's The Best Organic Mascara?

Because if you were going to use natural makeup anywhere, wouldn't it be on your eyes? Read more

Mackenzie Wagoner
Beauty Chemistry: The Three-Layer Mascara

Makeup artist Charlotte Tilbury's perfect eyelash cocktail Read more

Annie Kreighbaum
Your Best-Bet Drugstore Mascara

Maybelline Full 'N Soft Mascara achieves Desert Island status Read more

Mackenzie Wagoner
Our Best Beauty Advice on Eyes
Word of MouthOur Best Beauty Advice on Eyes

Charlotte Tilbury, Pat McGrath, Francois Nars, and more on dressing the windows to your soul Read more

Lacey Gattis
A Mascara Expert Sets the Record Straight
As Told To ITGA Mascara Expert Sets the Record Straight

Mascara secrets, straight from someone who designs your brushes and bottles Read more

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Into The Gloss
Mascara Wands: An Education

Talking brush design (and function) with none other than Gucci Westman and Charlotte Tilbury Read more

Mackenzie Wagoner
Tarte Multipleye Lash Enhancing Primer

Do you need a primer for your mascara? Maybe... Read more

Elizabeth Brockway
Bobbi Brown's 'How-To: Classic Eye Makeup'

The less-is-more beauty guru brings her wisdom to YouTube Read more

Mackenzie Wagoner
Lancôme Show by Alber Elbaz

The brand's famous wands just got a little bit better... Read more

Elizabeth Brockway
RAMY's OMG! Over-Mascara Glitter & Liner

Will a sparkly eye attract a knight in shining armor? Maybe? Read more

Into The Gloss
Lisa Houghton, Makeup Artist

"My approach to makeup is 'effortless. ’ A natural, healthy beauty without looking 'done up. ’ No one wants to look like they've tried too hard! Read more