Mascara

Video

How To Apply Mascara To Your Top Lashes

There's an extra step you might be missingRead more >

The Review

Buxom's Wheel Of Wands

Mascara as a choose-your-own-adventure storyRead more >

Open Thread

What's The Best Organic Mascara?

Because if you were going to use natural makeup anywhere, wouldn't it be on your eyes?Read more >

Nicky Deam
Makeup Ideas

Beauty Chemistry: The Three-Layer Mascara

Makeup artist Charlotte Tilbury's perfect eyelash cocktailRead more >

The Review

Your Best-Bet Drugstore Mascara

Maybelline Full 'N Soft Mascara achieves Desert Island statusRead more >

Nicky Deam
Word of Mouth

Our Best Beauty Advice on Eyes

Charlotte Tilbury, Pat McGrath, Francois Nars, and more on dressing the windows to your soulRead more >

As Told To ITG

A Mascara Expert Sets the Record Straight

Mascara secrets, straight from someone who designs your brushes and bottlesRead more >

The Extras

Mascara Wands: An Education

Talking brush design (and function) with none other than Gucci Westman and Charlotte TilburyRead more >

Nicky Deam
ITG ♥s

Tarte Multipleye Lash Enhancing Primer

Do you need a primer for your mascara? Maybe...Read more >

Video

Bobbi Brown's 'How-To: Classic Eye Makeup'

The less-is-more beauty guru brings her wisdom to YouTubeRead more >

Nicky Deam
Just In

Lancôme Show by Alber Elbaz

The brand's famous wands just got a little bit better...Read more >

ITG ♥s

RAMY's OMG! Over-Mascara Glitter & Liner

Will a sparkly eye attract a knight in shining armor? Maybe?Read more >

The Professional

Lisa Houghton, Makeup Artist

"My approach to makeup is 'effortless. ’ A natural, healthy beauty without looking 'done up. ’ No one wants to look like they've tried too hard!Read more >