eyeshadow

As Told To ITG

Rosie Huntington-Whiteley Is A Makeup Sponge

Literally, she's a model and Rose Inc's founder—figuratively, she's soaked up 20 years worth of industry veteran beauty tipsRead more >

Gift Guide

8 Crazy Nights Of Beauty

Like a DIY advent calendar for the beauty-obsessed Jews in your lifeRead more >

The Makeup

We Can't Get Enough Toasted Brown Makeup

Every way to wear the neutral (but not boring) shade this fallRead more >

The Face

Jeannette Reyes, News Anchor

"The overall goal [with my makeup] is to make it last as long as possible without too much shine. I don’t touch up!"Read more >

The Top Shelf

Cleo Abram, Video Producer

"I spent way too much money trying to get my skin to clear up before I thought that maybe I should ask a doctor. I don’t know why that took me so long."Read more >

Makeup Ideas

A One-Color Eye Look Doesn't Have To Be One-Note

How a makeup artist would put your favorite shade to multiuseRead more >

As Told To ITG

Getting Naomi Osaka Ready For The Met Gala

Behind the scenes with the tennis champ and 2021 co-chair's makeup artistRead more >

#ITGTopShelfie

The Ball Scene Protégé Sacrificing Scent For Skincare

With an essence that smells like feet and a sunscreen that smells like lubeRead more >

#ITGTopShelfie

The Drag Queen Who's Mastered The Dimensional Nude Lip

It takes a few extra products, but will never leave you looking washed outRead more >

Monthly Favorites

Our Favorite Products: April 2021 Edition

Everything holding ITG's editors over while we wait for summer like it's Santa ClausRead more >

#ITGTopShelfie

The Concept Store Founder Who Just Wants To Look Like Her Grandma

On the Black and woman-owned skincare routine that makes workweek makeup optionalRead more >

Makeup Ideas

Happy New Year's Eve To Everyone With Hooded Eyelids

Makeup artist (and hooded eye queen) Katie Jane Hughes answers your rapid fire eye makeup questions just in time for the glitteriest night of the yearRead more >

#ITGTopShelfie

The Dancer Who Thinks False Lashes And Winged Liner Are Child's Play

Maddie Ziegler on mastering full glam in kindergarten and what it's like being the new face of Kate Spade Eau de ParfumRead more >

#ITGTopShelfie

The Pharmacist Who Loves Dimethicone

On the gel lotion that keeps her oily skin hydrated, but not shinyRead more >

#ITGTopShelfie

The Olympic Gold Medalist Who Has Longwear Makeup Figured Out

The eyeliner, foundation, mascara, and lip balm Lindsey Vonn put to the test on the slopesRead more >

#ITGTopShelfie

The Startup CEO Who Wants You To Talk About Hormones At Brunch

On nostalgic eyeshadow palettes and the AI tool that helped her build a skincare routineRead more >

Makeup Ideas

And The Best Blue Eyeshadow Is...

We won't make you wait five days for an answerRead more >