The Top Shelf

Toni Ko, Founder, Nyx Cosmetics & Bespoke Beauty Brands

What happens after you start a makeup brand, build it from the ground up, and sell it for hundreds of millionsRead more >

Guide

Beauty Certifications, Explained

Like Girl Scout badges for your favorite productsRead more >

Beauty Legacy

Thanks For Nothing, Mom!

You know how everyone's earliest beauty memories are of watching their mom primp? Yeah, not mine. Read more >

ITG ♥s

Take A Shower In A Cup Of Tea

Well, not exactly... but the $4 hack does feel pinkies-up fancyRead more >

#ITGTopShelfie

The Mixologist Who’s Going Alcohol-Free

To fight the skin-drying effects of liquor, it's all about layering on the moistureRead more >

Just In

There's A New BHA In Town

A primer on salicylic acid's little sister, lipo-hydroxy acidRead more >

As Told To ITG

When Fari Met Sidrah: An ITG Meet-Cute

Who knew chatting about P50 and Santal 33 would turn into a 7-year internet friendship?Read more >

The Top Shelf

Molly Goddard, Co-Founder, Desmond & Dempsey

"Obviously everyone in Australia talks about the Lucas' Papaw Ointment, but Karma Rub is our best kept secret."Read more >

Just In

Introducing The Skincare Topcoat

An ingredient innovation that keeps actives working for longerRead more >

#ITGTopShelfie

The Former Hijabi Balancing Curl Care And Childcare

On the beauty of nature walks and an easy way to upgrade any hair maskRead more >

Ask ITG

Have You Washed Your Face Yet Tonight?

A handy-dandy flow chart to help get you over the nightly hurdleRead more >

Five Cool Things

Take A Shower With Julie Schott

The Starface (and now Plus!) founder on her dos and don'ts of getting cleanRead more >

As Told To ITG

Finding Beauty: Four Asian American Stories

Meet the founders behind Kung Acupuncture, Besfren Beauty, Akiko Nails, and The Mona CutRead more >

#ITGTopShelfie

The Miami Transplant Mixing Latin Style With Scandi Cool

With recommendations for where to get facials, hair color, and brow shaping next time you're down south Read more >

The Extras

A Great Sink Is A Masterpiece

How Tiktok's Sink Reviews applied an art historical lens to public bathrooms—and went viralRead more >

The Top Shelf

Emily DiDonato, Model + Founder, Covey

On getting her first beauty contract at 16 years old and the makeup tricks she's learned on-set sinceRead more >

News

RIP Rodin Olio Lusso

Let's pour one out for the oil that changed how you think about oilsRead more >

#ITGTopShelfie

The Biotech Scientist With Extra Haircare In Her Suitcase

When you're trained as a cosmetic formulator, you know a good product when you see itRead more >

The One Thing

PSA: Essie Clambake Is Back

Indulge in a summertime dream a few months earlyRead more >