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"I go on [YouTube] when I need to figure out how to do a lifting face massage or apply metallic eyeliner, then one click leads to another and I find myself watching a video about the history of drag makeup." Read more
Come for the photos, stay for the serum recs Read more
This mixture is the "sauce" Rihanna was singing about Read more
"The overall goal [with my makeup] is to make it last as long as possible without too much shine. I don’t touch up!" Read more
The trick is: it's not really lip gloss Read more
It's surprisingly flattering on everyone Read more
In celebration of ITG's 11th birthday, all the best tips and tricks we've learned from The Top Shelf Read more
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"I want to be the Rihanna of my own life." Read more
Like finding a golden needle in an orange haystack Read more
Asking three college students all our most pressing questions on what's cool Read more
With the WOC-owned beauty brands she's putting her money on Read more
With an essence that smells like feet and a sunscreen that smells like lube Read more
It takes a few extra products, but will never leave you looking washed out Read more
KUWTK is coming to a close, but these artists' stars continue to rise Read more
Everything holding ITG's editors over while we wait for summer like it's Santa Claus Read more
What happens after you start a makeup brand, build it from the ground up, and sell it for hundreds of millions Read more
The internet's latest "trend" Read more
Remember what it felt like to go to a store? Read more
It's crowding (and spoiling) in your bathroom Read more
The ultimate a la carte menu Read more
Maddie Ziegler on mastering full glam in kindergarten and what it's like being the new face of Kate Spade Eau de Parfum Read more
How she keeps it in place on her oily skin Read more
Sydney Sweeney on her quest to achieve the perfect makeup base: calm, clear skin Read more
The eyeliner, foundation, mascara, and lip balm Lindsey Vonn put to the test on the slopes Read more