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Sephora's Techy New Service Will Pinpoint Your Perfect Foundation

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Finding the right foundation: the struggle is real. Who among us hasn’t gone on an emotional journey starting at Warm Beige and ending up somewhere in the vicinity of Honey, with no idea how you got there?

It’s a wonder anyone’s made it this far without Sephora’s Color IQ technology, a new service tool birthed through their collaboration with the authority on all things color (le Pantone). It scans the surface of the skin and identifies your Color IQ number. From there you can explore your matches from the more than 1500 different shades that Sephora stocks. Long story short, it promises to make the whole finding a new foundation thing quick and easy. Enjoyable, even! Also, robots are taking our jobs.

Top Shelf alum Katie Nehra investigates.

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