It's been a big week for Marc Jacobs Beauty. First there was the gilded penthouse celebration of Kaia Gerber's new campaign with the brand. But that was nothing compared to yesterday, when Marc Jacobs Beauty took over all of the looks at the brand's NYFW show. (A little inside baseball: This was the first season in forever that Nars hasn't sponsored the show with François Nars himself as key makeup artist.) The inspiration was downtown New York individuality, with very little overlap between each of the girls' looks. But if there's one hallmark to a Marc Jacobs show, it's that this is not hallmark. Or hallMarc maybe. Whatever. Here's to Marc Jacobs Beauty—may its reign be long and profitable.

Diane Kendal (Marc Jacobs Beauty): "Marc really wanted to celebrate the street culture of New York, so that’s the start of [the inspiration behind the look]. The casting is very mixed and eclectic and he wanted to give the girls their own kind of character, but within that we are doing three or four different variations. We’re doing really beautiful skin, we’re using blush on all the girls—either powder or a little bit of lipstick, depending on skintone. Then some girls are getting mascara top and bottom, with a little bit of gloss on the lid. Other girls are getting mascara, the gloss, and then a mouth, which is a combination of Le Marc Lip Crème Lipstick in Blacquer and Blow. And then a few girls are getting black eyeliner on the inside of the eye just blended with a brush and mascara. One girl is getting a few freckles. Oh, and then we are using a little bit of highlight, not on all girls, but on some girls and then we’re mixing a little bit of Perfecting Coconut Face Primer with the Glow Stick Glistening Illuminator and it gives kind of a really beautiful sheen, very subtle. Mixing those two together, it just really sheers it out so it gives skin a really nice luminous quality without being too opaque.

Guido Palau [Redken]: "It’s a nod to the hat shape with a little bit of volume in it. Like 99% of it is about the hat and how it reflects the style. And I love hats—it brings such a sense of fashion and style to a girl... We haven’t seen hats for a while, but when you notice [girls on the street], they all have a beanie on or a baseball cap, so it’s kind of reflecting that. The hair shape is more late '70s, early '80s but there’s a nod to couture as well because I find it very elegant. For product, it's just a little bit of Wind Blown to give some texture. But there are so many styles and it's very kind of normal, but it feels right. You see blue hair, you see white hair... These things would’ve felt very extreme at one point and to come off normal, it’s amazing how quickly we are changing and our idea of beauty. Everyone’s reflected, you know what I mean?"

Photographed by Tom Newton.

The week that was Fashion: More of our coverage from Oscar de la Renta's, Michael Kors', and Brandon Maxwell's backstage beauty looks.