Here's a funny story about Swedish model Erika Linder if you don't know it already: She started out her career as a male model. It's sort of complicated and sort of excruciatingly simple. Here, let her explain:

"About five years ago, when I wasn't really even modeling yet, this French magazine reached out to me and wanted to shoot me as Leonardo DiCaprio. And my agency back home in Sweden was like, ‘Well, that’s weird.’ I'm a woman, so...and back then, that wasn't a standard request. But I really wanted to do the job anyway. Once everyone saw the pictures—I was styled as Leo in Romeo + Juliet—they thought it was genius. So I started working as a male model! It became a whole thing—like, I booked a Tom Ford beauty campaign as a guy. At that point, I figured I couldn't do anything bigger in the industry. [Laughs] And, at the end of the day, I'm a girl. I don't want to be a guy." Fair enough!

Of course (of COURSE) Erika doesn't wear makeup in her spare, non-working time, but when at Glossier HQ that's not really an option. Erika selected Le Metier de Beauté's Moisture Matte Lipstick in Tokyo, an almost-fluorescent pink that, when dabbed on with fingers, is more of a cool blush for lips than a full-coverage lipstick. Simply swipe in the middle of both lips and blend outward until you've achieved your desired rosiness. Erika's application method pairs well with her very fresh, very LA tan and blond—both of which she attributes to living la vida California. "I live in LA, OK?" she said. "I’m not just going to sit inside." Certainly not.

Erika Linder photographed by Tom Newton.

And now, a not-so-casual pink lip—Josephine Skriver, in the hue of bubblegum, right this way.