Some things are make-or-break. A 3-pointer in the last 10 seconds of Game 7 of the NBA Championships, for instance. Or where on your face you put your blush. Sure, LeBron doesn't get a trophy at the end if you remember to add some color to your face, but LeBron doesn't have to get a trophy after everything just to remind you that it's important.

But anyway: Blush. It's easy to overlook but really shouldn't be. Adding color to your face is fun! And it's also a really easy way to add a little definition and life to your look if you've been too busy working or living or thinking about basketball. Of course, this doesn't have to be as regimented as it sounds—that takes the fun out of it. Not all blush has to be pink, and not all blush needs to go right on the apples of your cheeks.

Wendy Rowe, makeup artist and confidant to Victoria Beckham, Cara Delevigne, Anja Rubik, Kate Moss, and most of British Cool Girl-dom, would like to suggest an alternative. During her recent Top Shelf shoot (perhaps you saw on Snapchat?), she grabbed her Glossier Haloscope in Topaz, a bronzey highlighter with an oil core for dewiness, and said, "You know what this would be great for? Cool girl blush."

Turns out, cool girl blush is just taking your color and moving it below the apples, closer to the center of the cheeks. What results is a sort of sunkeness that's easier than contouring (takes 30 seconds) but is just as flattering. Don't believe us? Watch the video above for a full tutorial.

Filmed by Tom Newton. Edited by Carrie Barber.

More Wendy: Peep three equally-cool (though a little more involved) makeup looks care of Ms. Rowe.