There is a new Holy Grail in hair. It's not peroxide (though, hello, have you seen Glossier's new PR Coordinator Kelly Mittendorf lately?). It's not Alexa Chung's lob. Or rather—it is those things, but it isn't really about cut or color specifically. It's about technique. The look is all about fluff, and for the last six months, it's been the only hairstyle Glossier HQ can groupthink about.

Think of fluff as the middle ground between bedhead and a blowout. The easiest way to describe it is as fuzzy volume with a bit of bend. That said, it's not "big hair" by any stretch. Fluff is tamed and tempered but totally undone at the same time. This is what months of practicing your flat iron waves has wrought. It seems elusive, but it's actually not! All it requires is a little manipulating.

So if fluff is the Holy Grail, consider Rita Marmor fluff's Sir Lancelot. If you haven't been introduced, Rita is the hairstylist behind the pillowy-haired Daria, Doutzen, and Madonna. When she stopped by our office with Benjamin Puckey at the beginning of spring, Rita delivered unto Rozanne Verduin a runway model-meets-forest nymph fuzz'd wave that's so tangible, it begged for a tutorial. Takeaways include:
- Don't get precious about your blowdry. Get it dry, but don't style it just yet.
- When in doubt, use your fingers.
- Never ever ever curl the ends. Don't do it.

She started on damp hair, applying a generous amount of—actually, you know what? Let's hand it over to the lady herself.

For fine, straight hair—like Rozanne's:
"We start with a generous amount of Kérastase Mousse Bouffante on damp hair, using our fingers and a large tooth comb to distribute the product. Then, blow dry using the fingers to give it some wave. Brush with a Mason Pearson Original Hairbrush, then curl large subsections of the hair with a curling iron. But don't curl the ends! Then spray with Elnett, brush through again, and finish with Oribe Dry Texturizing Spray."

For curly hair:
It's the same thing as before, but Rita wants you to "blow dry with a Mason Pearson instead of your fingers. Curl large subsections of hair as needed, spray with Elnett, and use a large tooth comb to break up some of the waves. Finish with Oribe Texturizing Spray."

For wavy hair (you're already almost there):
Same Kérastase Mousse, no blow dry. "Use the mousse lightly to reshape and enhance the texture, tucking hair behind the ears and letting it air dry. Once dry, lightly brush hair with the Mason Pearson. If any areas need enchanting..."—Rita's words!—"...use a curling iron to wrap hair loosely around to enhance the texture." Finish with Oribe, as you do.

Roxane Verduin photographed by Tom Newton. Hair by Rita Marmor (Streeters). Makeup by Benjamin Puckey. Styling by Jen Steele.

Go bigger with Danilo's larger-than-life '80s hair tutorial, this way.