Who Do You Follow On Instagram?

Knighttcat
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a href=https://instagram.com/KNIGHTTCAT/ class=captionboxlink target=_blank@KNIGHTTCAT/a

OMNDI
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a href=https://instagram.com/OMNDI/ class=captionboxlink target=_blank@OMNDI/a

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a href=https://instagram.com/theacademynewyork/?hl=en class=captionboxlink target=_blank@theacademynewyork/a

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a href=https://instagram.com/glossier/ class=captionboxlink target=_blank@GLOSSIER/a

goodmorningoodnightnyc
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a href=https://instagram.com/goodmorningoodnightnyc/ class=captionboxlink target=_blank@goodmorningoodnightnyc/a

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a href=https://instagram.com/maryam\_nassir\_zadeh/ class=captionboxlink target=_blank@maryam_nassir_zadeh/a

alwayssssleep
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a href=https://instagram.com/alwayssssleep/ class=captionboxlink target=_blank@alwayssssleep/a

Knighttcat

a href=https://instagram.com/KNIGHTTCAT/ class=captionboxlink target=_blank@KNIGHTTCAT/a

OMNDI

a href=https://instagram.com/OMNDI/ class=captionboxlink target=_blank@OMNDI/a

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a href=https://instagram.com/theacademynewyork/?hl=en class=captionboxlink target=_blank@theacademynewyork/a

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a href=https://instagram.com/glossier/ class=captionboxlink target=_blank@GLOSSIER/a

goodmorningoodnightnyc

a href=https://instagram.com/goodmorningoodnightnyc/ class=captionboxlink target=_blank@goodmorningoodnightnyc/a

unnamed-5

a href=https://instagram.com/maryam\_nassir\_zadeh/ class=captionboxlink target=_blank@maryam_nassir_zadeh/a

alwayssssleep

a href=https://instagram.com/alwayssssleep/ class=captionboxlink target=_blank@alwayssssleep/a

Knighttcat
OMNDI
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goodmorningoodnightnyc
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A few weeks ago, I sent out a test balloon on @intothegloss' Instagram: Who's good to follow for inspiration?

This was part professional development and part personal curiosity—as a “social media professional,” Instagram is work and play. I follow accounts with exceptional caption-writing finesse (@superiorityburger, while random, is very amusing. Probably one of the only accounts I actually read each caption); I follow accounts to help me redecorate my bedroom (@alwayssssleep). As I see it, there are two key trends: people who are so interesting you'd follow them to the ends of the digital earth (@emrata, your Instagram + Snapchat are on my roll), and the omniscient moodboard types (here's looking at you @theacademynewyork).

Sometimes there's no rhyme or reason for who you follow. Perhaps swiping through @tashoakley's globe-trotting life fills you with wanderlust when you're buried in work at your desk. Maybe it's style inspo from @thelinenyc—or @hannahbronfman reminding you to try a matcha latte. What I have noticed matters most is a good mix— @fuckjerry should always be served with a side of @alwaysjudging. @joellehyman says it better than I can: “Aesthetic: @ninetiesmoments, Emotional: @krisjenner,”

Leave your thoughts, direct messages, and tags below.

—Eva Alt

Photos via Instagram.

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