An Alexa Chung shout out lends such massive credibility to a brand that it should come in the form of a really heavy trophy. It's the type of information that should be in the first paragraph of the brand's Wikipedia page; they should make those little seal-of-approval stickers, 'Alexa's Pick!”

Topshop's Rio Rio lipstick experienced a double whammy: an Alexa Chung endorsement, seconded by Liv Tyler. Since that rather large blip in the ITG Neat Product radar, they've been quietly building their own street cred. A great felt-tipped liner here, a soft smudgy formula there, and a Freckle Pencil(probably just the standard liner formula, only done in a frecklish taupe—but the sentiment is cool!).

But the real star of their beauty collection, at least currently, is the Chameleon Glow Eyeshadow, specifically in Shuffle The Cards— a yellow metallic that flashes warm baby pink depending on the angle. Wet it with eyedrops and load a short, fluffy but stiff shadow brush with the flakey metallic pigment and press onto the lid for full impact (Nars Wet/Dry brush was made for this exact purpose). Blend and shape with a clean, fluffier brush to diffuse the shadow nicely over the entire lid and soften any edges.

Not sure if she'd tried this one yet, but it's worth Alexa-level hype.

Dorothea Barth-Jorgensen (The Lions) photographed by Tom Newton. Makeup by Annie Kreighbaum.