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The Japanese Toy Poodle Movement That's Revolutionizing Instagram

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Dearest Japan, I just feel like you really get me and, look, the feeling's mutual. You're a big proponent of Cat Cafes. You are deeply and passionately obsessed with all things Kawaii. Trust me. I understand. You've been a constant source of inspiration for me and my label, Wren, ever since my very first visit to Tokyo back in 2001, and you don't disappoint with my latest discovery: the toy poodles in elaborate hairdos, costumes, and scenarios trend. You did it again, Japan. You did it again.

Who: @vickelottalily

Insta Style: Vicke demonstrates a woman's right to choose with a couple of looks she experimented with last month. The Pointy-Long-Hair [2] and then the trendier Happy-Ball-Head [3].

Who: @yukichibisama

Insta Style: Poco and Milky report on the biggest trends for Fall '14. Follow their lead with '60s-style tweed shift dresses [4] paired with mod turtlenecks [5] or polka dotted overalls [6].

Who: @yoshimi1220

Insta Style: Known as the Michelle Phan of Japan, apricot poodle, Ami, loves the sense of confidence and empowerment makeup gives her—she likes to have fun with wigs before a night out [7, 8]. But don't call her a goodie-goodie, she also has a spicy side [9].

Who: @muraiyo

Insta Style: Maron and his brother Fleur are known not only for their chic personal street style but also their athletic prowess and joie de vivre.

Who: @cocoima _diary

Insta Style: Sisters Cocotte and Imari are living every day to the fullest and looking good while doing it. Here they share their tips on summer entertaining. Don't forget the baguettes!

—Melissa Coker