Rarely does the phrase “parting is such sweet sorrow” feel more apt than in the morning, as I burrito myself in my covers and try to ignore my alarm for as long as humanly possible.

And no brand seems to get this more than Pageant, the Melbourne-based label that started in 2010 and launched their first womenswear collection in spring of 2013. The general vibe of which is sporty and flirtatious comfort. And I’m not talking smack-an-orthopedic-insole-on-your-Céline-heels comfort (not that I would know how it feels to walk in Céline in the first place), I’m talking real comfort. As in, don’t be surprised if you find yourself trying to stuff your duvet into one of their gauzy shirts. As in: be wary of morning commutes on the train. Someone WILL try to sleep on you.

—Rachel Hodin