Everyone knows the four pillars of Instagram success: a photographic lunch, a well-styled, from-above selfie, fluffy puppies, and cute little kids. The last of which is the hardest to achieve—really, the creepiest to achieve with any regularity unless you're a nanny, a proud aunt or uncle, or, of course, you made one of them yourself. There are some women who really have it all, an exclusive club known as the Cool Moms of Instagram. And they are as follows:
Who: Kristen Gipson @kristennoelgipson
IRL: Jewelry designer, former model, curator of RSVP Gallery in Chicago
Insta Style: Designer fittings, world travels, the freshest pre-schooler steez (her son is apparently friends with ASAP Rocky), and nights out with her bff, fellow Cool Mom, Kim K.
Who: Lisa Love @lisaloveofficial
IRL: West Coast Editor, Vogue
Insta Style: Met Galas, throwbacks to her modeling days, tons of proud mom shots of her daughters, Laura and Nathalie, fresh flowers, cute pets, and plenty of runways.
Who: Elena Perminova @lenaperminova
IRL: Don't mistake her for just another Russian billionaire's model wife–she's also an outspoken proponent for free press and democracy, with quite the life story (more here).
Insta Style: She's beautiful, and her wardrobe is in-sane (to be pronounced as two words), so her #ootd's are on point. She just recently gave birth to her third little one (a girl!), so you'll see lots of custom designer baby things and huge bouquets of pink flowers.
Who: June Ambrose @juneambrose
IRL: Stylist and self-proclaimed #rockmom
Insta Style: June might be the most well-dressed goofball on the Instagram. Take, for instance, the videos of her lip syncing (with Jay Manuel), and hip-thrusting with Al Pacino-as-Scarface screen-printed across her lap.
Who: Lauren Hastings @laurenhastings13
IRL: LA-based model and skater girl
Insta Style: The soon-to-be mommy proudly displays her burgeoning bump—topless, naked, in the tub...
Who: Jessica Alba @jessicaalba
IRL: The Honest Company founder and Jessica effing Alba
Insta Style: Celeb nightlife beyond the step-and-repeat, famous friends, good-deeding, LA baby parties (which look more fun than most adult gatherings), and throwbacks to her blonder days.
Who: Inez van Lamsweerde @inezvinoodh
IRL: One half of the photographer duo known as Inez and Vinoodh
Insta Style: Behind the scenes at shoots, throwbacks of past works (featuring Kate Moss, Lara Stone, Olivier Theyskens, J. Law and more), fancy snacks, and her adorable son with the best head of floppy curls, Charles.
Who: Jourdan Dunn @officialjdunn
IRL: International supermodel
Insta Style: Sleepy-faced selfies, burgers, eggs, lobster and fries, backseat shoe snaps, and yet another curly-haired Cool Mom kid, her son, Riley.
Who: Solange Knowles @saintrecords
IRL: The lady responsible for getting the lyrics to “Losing You' stuck in your head for the past two years straight
Insta Style: It's not clear whether Solange lives in the tropics year-round, or if cloudless days and tons of color just follow her wherever she goes. Amazing homes, beach days, biking adventures, and lots of great hair.
Who: Laetitia Crahay @laetitiacrahay
IRL: Designer and artistic director for Maison Michel; Chanel accessories and jewelry designer
Insta Style: Snaps of all the Rihannas, Ritas, and Taylors of the world wearing her designs, and maybe the most adorable photo ever of her toddler daughter teetering in mom's Balenciagas.
Who: Hilary Duff @hilaryduff
IRL: You know Hilary Duff
Insta Style: Any girl born from 1989-1993 could've told you that Lizzie McGuire would grow up to be a badass. Follow if only for her impeccable makeup.
Who: Amanda de Cadenet @amandadecadenet
IRL: Photographer, television host, and founder of The Conversation with Amanda de Cadenet
Insta Style: Cute little ones, cute hubby, awesome new book and mag recommendations, Gloria Steinem, and candids of former Top Shelf-er, her daughter, Atlanta.