When Jen Brill sends an email saying she's obsessing over a new lipstick, you ask for photos and details (as a friend of the house, she gets the good stuff first). Then, you tell all of your friends—in this case, you guys:

It's been grey for days and the only thing I've looked forward to doing is reapplying my new obsession— Chanel Rouge Allure Velvet in La Diva! It's the most perfect flamingo pinkish violet. Just the right amount of color to make most everyone smile!

x Jen

P.S. In terms of vivid, matte pink, Team ITG also likes Smashbox's Fuchsia Flash Matte Lipstick, Marc Jacobs Beauty Matte Lip Gel in Gossip, or Nars Pure Matte Lipstick in Carthage.