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Davines This is An Invisible Serum


I have a [self-diagnosed] ' soft addiction'….to soft things. While others may look forward to fall for the changing leaves, pumpkin-spiced everything, and holidays, I’m in it for the cashmere, velvet, silk, and suede. I may or may not know MoMA’s most direct route to Meret Oppenheim’s fur-covered tea cup, Object. I’ve probably gotten myself onto some government list for sneaking my hands into a drawer of mink scarves at the Louis Vuitton store (worth it). Dear furry puppy leaving the groomer—you’re about to be pet. And, most recently, when I casually tested the new styling cream/serum hybrid from Davines, This is An Invisible Serum, and found that it left my hair so velvety that I actually had trouble not touching it all day, well, the little gold bottle somehow fell off of my desk and into my purse—it was mine.

The straightforward label reads: “This is an invisible serum; It’s for satiny, tousled looks.” Just a pea-size drop of the slightly tart, cherry blossom-scented product on freshly washed hair (wet or dry) imparts the slightest bit of hold, moisture, and heft without really weighing things down or making your 'do feel product-y. Less oily than a serum, and less sticky than a traditional styling cream, Davines hits an in-between sweet spot for that lived-in, Kate-Moss-drinking-coffee-with-Johnny-Depp type coif, no matter how you plan to style it. The true winning factor (aside from it making your hair feel like lamb's ear and smell like this) is that the next day, you don't really need to wash your locks to rid them of any residual gunk. Which means you can bask in the glory that is second-day hair. This must be what they mean by “invisible.”

—Mackenzie Wagoner

Photos by Mathea Millman.

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