Let's don our trend-spotting caps for a second here (they have feathers in them—neon feathers): according to the covers of Style.com/Print and 10, smeared lipstick is in.
Personally, we tend to like our lipstick on our lips (or occasionally, blended into our cheeks like a cream blush), but perhaps some of you are brave/brazen enough to attempt this look. Who's ready to claw their MAC Russian Red across their chins/cheeks like Cara and Crystal?
(FYI, Crystal is smearing Chanel lipstick (according to the credits), while Cara apparently got messy with MAC.)