Cheaper doesn't have to mean worse. Whether you’re looking to amp up your skin routine with some more heavy-duty moisture as a nod to wintry months or just need a good, soothing face cream, there’s no reason that you have to shill out for results. Our latest (relatively) cheap, extremely effective, and totally gentle face-cream find? La Roche-Posay’s Toleriane Riche Soothing Protective Cream, which clocks in at approximately $24 and can be found in most drugstores near you (the brand's cleanser is beloved by Michelle Harper, Jen Gilpin and Julia Sloan, among others). Nothing is worse than dry, flaky, irritated skin, which then gets red and hurts and just makes you hate everybody. It's hard to believe that the non-comedogenic Toleriane Riche would do anything BUT soothe, since the product is almost more noteworthy for what it doesn’t contain than what it does: 0% Fragrance, 0% Preservatives, 0% Alcohol, 0% Parabens. Awesome! It’s all these have-nots that make it ideal for sensitive skin—and don’t we all get a little sensitive sometimes? The cream instantly nourishes and is gentle enough to use on your face every day. (We have, for the past week.)

As for application, Alessandra was once told by a very noteworthy makeup artist to apply moisturizer by simultaneously wiggling and tapping your fingers all over your face—a method Emily later referred to as “magic fingers' (what you do with that knowledge is up to you). However you choose to use it, take comfort in knowing that it's very hard to go wrong.