Last night in China, Jason Wu unveiled his makeup collaboration with the high-end Shiseido line Supreme Aupres. Last week in New York, he modeled two of the jewel-compacted eye shadows for ITG.

But the eye shadows first came onto the scene at Wu's Spring 2011 show, where makeup artist Diane Kendal swept them into the corners of models' eyes as a shimmery accent to the boldly hued lids she created for the likes of Patricia van der Vliet (at right, snapped post-show). “I'm all about color, and they're based on my clothing,” Wu says of the seven shades of silky Jewel Drop soufflé formula, which he also co-developed. “They're like the icing on the cake. These are dessert cosmetics,”