Thanksgiving felt different this year—maybe you cooked a chicken for two instead of a turkey for 12. Stayed home instead of traveling. Spent the entire dinner arguing not over politics but how to work your new-fangled video call system of choice. But Black Friday feels exactly the same. You're still PJ-clad with credit card in hand, back again to shop the best beauty sales of the season. Everyone wants to score the deal of a century, which is why all the brands on this list are offering over 20% off—no measly discounts or any of that spend to get mumbo jumbo. We also made it easy as pumpkin pie to shop this year's sales with your values top of mind. Are you ready? Here we go again...
African Botanics, woman-founded: 25% off the whole line and free ground shipping with code BlackFriday20 is the perfect excuse to treat yourself to a normally out of budget soak. Bath salts, clays, and oils are all on the menu between Black Friday and December 1st.
Anisa Beauty, WOC-founded: Be honest—how long has it been since you replaced your makeup brushes? Overhaul your makeup bag with a brush kit from Anisa, 30% off with code GIFT30 between Sunday and Monday.
Antipodes, woman-founded: Since you can't travel to New Zealand, Antipodes brings it's best skin tips to you. Take at least 30% off the manuka-based range when you shop on Amazon today only.
Armani: Replenish your stash of Luminous Silk or try something new between November 27th December 2nd, and Armani will donate 30% of the sale to its Acqua for Life initiative. (Of course, you get 30% off, too.)
Babor: Everything is 30% off, and certain items will be a whopping 50% off. If you order on Monday you’ll also get a full size Perfect Glow Ampoule Serum Concentrate when you spend more than $50.
Becca: You get 25% off the whole site today, plus gift with purchase options if you spend $75 or $100. Then, the sale picks back up again from Cyber Monday to Tuesday.
Benefit, woman-founded: The whole site’s been 25% off since Tuesday, but if you hold off until Monday you’ll get free expedited shipping when you spend over $75. A brow product, mascara, and Hoola bronzer gets you there easily.
Biossance, woman-founded: Get 30% off sitewide until December 6th, and starting on Cyber Monday, get a gift with purchase if you spend more than $75 too. Try their sunscreen, a mineral SPF that wears like it’s chemical. You can’t go wrong with a big bottle of squalane, either.
Bite, woman-founded: Agave lip masks (now repackaged in a tin, rather than the old tubes) are 35% off, and so is everything else. Not bad!
Boscia: Stock up on a lifetime supply of cleansing oils at 50% off from Friday to Sunday with code WFRIDAY20.
Charlotte Tilbury: There's great news for the beauty hoarder or clever gifter here. Until December 1st, take 30% off trios of eyeshadow palettes or lipsticks. Keep them all or distribute among friends—trust us, they'll love you for it.
Christophe Robin, queer-founded: From Tuesday to December 2nd get up to 40% off, plus look out for secret flash sales and deeper discounts. The scalp scrub is a must.
Cle Cosmetics, WOC-founded: 40% off delightfully unexpected makeup textures, like a powder-to-stain lipstick and cushion-compact highlighter, when you use code TAKE40OFF. It’s only 24 hours, so act fast.
Coola: They're on sale now, but wait until Monday to get the full 30% off with code CYBERMONDAY. Find a sunscreen you'll love, never have an excuse to live without it again.
Cosabella, woman-founded: Chic loungewear and PJs are up to 30% off between Wednesday and Monday, so feel free to toss the raggedy college shirt. It’s time for an upgrade.
Dedcool, woman-founded: Snag the editor-favorite Milk fragrance for 30% off, then add detergent, soap, hand cream, lip balm… it’s all 30% off. Wait till Cyber Monday and get a mini candle with purchase of $50 or more, a price hurdle nearly impossible to miss when fragrances start at $85.
Dermstore: We'll give you the highlights of this notoriously complicated sale. Until Saturday, take 25% off Oribe, Allies of Skin, Obagi, NuFace and more. Take 30% off Aquis, Briogeo, Christophe Robin, Colorescience, R+Co, iS Clinical, Harry Josh, and more. Plus, check daily between now and Cyber Monday to snag 50% off flash deals on select products.
Dr. Jart, POC-founded: Ceramidin yourself from head to toe and get 30% everything your dry, stressed skin needs to get through winter. There’s free shipping too—just shop between Monday and December 1st.
Elemis, woman-founded: Until December 1st, take 30% off all full-size products, including the cushion-y perfection that is the Pro-Collagen Marine Cream. Plus, get a gift with purchase if you spend over $125. Use code SURPRISE.
Elizabeth Arden: Shop between Cyber Monday and December 4th to get 30% off sitewide. (Yes, including the 8-Hour Cream every good makeup artist keeps in their kit.) A free 30-piece set of Advanced Ceramide Capsules is just added incentive.
Epicuren: Take 25% off everything from Tuesday to Cyber Monday with code SHOP25. Ali strongly recommends the Kukui Coconut After Bath lotion, which she swears hydrates better than all other lotions. (Plus it smells like summer.)
Eyeko, woman-founded: Treat everyone in your pod to a tubing mascara (from lengthening, to volumizing, to brown-tinted) and never look back. They’re all up to 30% off between Tuesday and December 2nd.
Eve Lom, woman-founded: Squirrels hoard acorns, beauty lovers hoard balm cleansers for wintertime. Get 40% off Eve Lom’s (plus everything else on the site) on Cyber Monday with code CYBEREVE. If you spend over $100, you’ll also get a free five-piece gift set.
Face Halo, woman-founded: The only bag of cotton rounds you’ll ever need (they’re reusable) is 30% from Tuesday to December 1st.
Fur, WOC-founded: Everything you need for smooth, stubble-free legs (and anywhere else) is 30% off from now till Monday. Emma Watson's a fan.
GHD: The best deals are on the Platinum+ flat irons (in your choice of black or white) and the Glide hot brush, which straightens and smooths without clamps. The former's 30% off until Sunday, and the latter becomes 30% off on Cyber Monday.
Glossier, woman-owned: With 25% off everything and up to 35% off sets, you get a Boy Brow, you get a Boy Brow, you get... the idea. From now until Monday.
Grande Cosmetics, woman-founded: Snag a few bottles of Grandelash at 30% off now, have longer, fuller lashes by the end of winter. Shop before the end of day on Monday to get in on the plan.
Herbivore, woman-founded: With 25% off all Herbivore products until Monday, you really have no excuse not to be smoother than the side of a dolphin. Use code HOLIDAY25.
Holifrog, woman-founded: Cleansers, cleansers everywhere and they’re all 25% off at Holifrog with code FROG25. Shop now until Cyber Monday to update your face wash routine.
Honest, WOC-founded: Reusable silicone sheet masks, tinted eye cream, creamy multisticks and more are 30% off until Wednesday with code BRIGHT30.
Huda Beauty, WOC-founded: Discounts from 20% off to 50% off until Saturday. The best deals are on eyeshadow palettes, concealer, and lip gloss.
Illamasqua: Remember Illamasqua? Up to 50% off is as good a reason as ever to reacquaint yourself with the range’s innovative offerings. Try the Gel Sculpt or Color Veil between now and December 2nd.
IT Cosmetics: Get 50% off the cult-classic Your Skin But Better CC+ Cream when you shop today, on Black Friday. Then join the debate on whether it’s a tinted moisturizer, foundation, or something else altogether.
Kérastase: Purchase a hair mask and a shampoo, and you’ll hit the $85 needed to unlock 25% off. They’ll also throw in three free samples if you spend $100, as a treat.
Kevyn Aucoin, queer-founded: You’ll get 35% off your entire purchase and a full-size Cyber Opal liquid lipstick when you shop between Sunday and Tuesday. [Adds the Sensual Skin Enhancer, Glass Glow highlighter, and eyelash curler to cart] Use code Cyber30.
Kitsch, woman-founded: Silk pillowcases, cute face masks, and enough scrunchies and clips to hide a week’s worth of unwashed hair all 30% off until Monday.
La Roche-Posay: 25% off all your sensitive skin French pharma staples. Get free shipping on top when you spend over $65 on Black Friday.
Lano, woman-founded: Take 30% off chic tinted balms and all-over salves to slather on your most cracked parts. It’s only on Anthropologie.com, from now until Monday.
Mad Hippie, woman-founded: Black Friday through Cyber Monday, take 30% off everything. The fact that the sale includes their best-selling vitamin C serum is a given, but the already discounted routine sets are an added perk.
Mario Badescu: A good sale with a couple contingencies. If you shop on Black Friday and do so through Amazon, take 30% off the entire line. There's a reason it's a classic.
Matrix: Blonde? Brunette? Letting it all go silver? Find your respectively perfect Matrix toning product 40% off on Monday at Ulta. If you buy two, the second is half off.
Morphe, woman-founded: Until Sunday, you’ll get 40% off sitewide with code FAB40. Then, on Cyber Monday, get 30% off and free shipping when you spend $30 with code CYBER30. You do the math to find the better deal.
Neogen Dermalogy, POC-founded: Your one-stop-shop for a roll call of K-beauty's favorite ingredients—cica, ferments, and collagen are all at attendance. Take a whopping 80% off when you shop on their website or on Amazon.
Nyx: Hold your horses till Monday to get 40% off sitewide. They'll even throw in blotting papers for 0.99, and a full shadow palette if you spend over $50.
Olive & June, woman-founded: The best manicure and pedicure sets on the internet, all 25% off. Buy one now (through Cyber Monday) juuuust in case you can't head to the salon.
Ouidad, WOC-founded: 30% off the whole site of thirst-quenching, scalp-scrubbing, curl-loving products until Cyber Monday. Spend $75, and you’ll get what the brand calls a “mega” gift with purchase.
Peace Out Skincare, queer-founded: Pimple patches are revelatory—25% off pimple patches is not to be missed. Stock up between now and Tuesday.
Peach & Lily, WOC-founded: K-beauty skincare staples are 30% off from now until Monday. Not sure where to start? Top 25 winner Banila Clean It Zero sounds like a good idea.
Peter Thomas Roth: Good deals on individual products, if you shop at Sephora. The Water Drench Cloud Cream Cleanser is 50% off until Saturday, the Water Drench moisturizer is 50% off until Tuesday, and from Sunday to December 6th the Super-Size Un-Wrinkle eye cream is a whopping 80% off.
Physicians Formula: This cruelty-free drugstore brand is already affordable, but slap on 50% off sitewide and they’re basically giving it away for free. If you spend over $40, a makeup remover actually is free. Use code PFMON20 on Cyber Monday.
Protocol: Super strong vitamin C and retinol serums at 25% off—buy 'em both and get free shipping.
Pursoma, woman-founded: From now until Monday, Pursoma’s entire range of salts and soaks is 40% off. They’re Emily Ferber’s favorite, if you needed a nudge.
Rael, WOC-founded: A confusing sale with some good gems tucked in there. The brand’s melting Snowball superchargers are 50% off, skincare is 40% off, and sheet masks (and… tampons?) are 30% off. Matte pimple patches are only 15% off, but if you’re already buying other stuff, may as well throw them in the cart.
Róen, woman-founded: Buy Utibe’s favorite buttery, shimmery eyeshadow for 30% off from now till Monday. Or try a brow pencil, mascara, lip gloss… it’ll feel like a steal, but look like a million bucks.
Smashbox: A primer for everything, all 40% off. Get the same deep discount sitewide between Cyber Monday and Tuesday.
St. Tropez: The best never-orange self tanner is 30% off sitewide from now until Monday. A purchase now means a less pasty Zoom face come January.
Stila: Gah, why do sales have to all be so confusing? At Stila, take 30% off non-sale items over $50. Sale makeup is further discounted by 20%. Separately from that, Stay All Day liquid liner is 50% off until Monday. And there's also up to 70% off across the site (excluding that liner) with code STILABF. Got all that? Us neither.
Sultra: A two-pronged approach to sales! Take 50% off curling wands and straightening irons from the After Hours collection when you shop on Amazon from now till December 2nd. Looking for something in the Bombshell collection? Get 40% off the rest of Sultra’s offerings on their website, Monday only.
The Nue Co., woman-founded: A brand that thinks skincare should come from the inside out—though a little outside in work never hurts either. Take 30% off all supplements, fragrance, and topicals on Black Friday and Cyber Monday.
Uoma, WOC-founded: Hold onto your seat because this one’s a doozy. From now until Cyber Monday, the entire site will be up to 80% off. Want an example? With the sale, their Drama Bomb Extreme Volume Mascara drops down to under $10.
Urban Decay: More discounts than Naked Palettes! Take 25% off the whole site, and an additional 5% off if you’re part of Urban Decay’s Beauty Junkie program. Sale runs from now through Cyber Monday.
Vapour Beauty, woman-founded: Start with 30% off the natural range. Then, call your clean beauty friend and split an order $150 or over to steepen that discount to 40. Teamwork!
Zitsticka: Stress pimples. They happen! Stock up on microdart patches at 25% off to clear them right up. You can thank us later.
Photo via ITG