It’s 2018 and small is big. Today when you get home from work you'll probably plop down your micro purse, take off your Matrix sunglasses, say hello to your mini golden retriever, pull a Coke Mini from your mini fridge and slump into a deep relaxation while watching 60-second Tiny Kitchen videos on Instagram. Why shouldn’t the trend extend to your beauty products? The reason to downsize is threefold. One: You can experiment without commitment (see: a mini Marc Jacobs glitter mascara). Two: They’re easy to throw in a bag and take anywhere (including onto an airplane). And three: You’ll be maximizing shelf space in your tiny apartment (mini, not minimalist). Plus! they’re really frickin’ cute. So cute in fact, that it was impossible not to write about them, which is kind of all you need to know. Enjoy!

Products featured: Mini Deborah Lippmann nail polish, mini Marc Jacobs mascara, mini Herbivore face oils, mini La Mer The Moisturizing Soft Cream, mini Dior fragrances, mini Aerin fragrances, mini Surratt eye shadows, a mini Beauty Blender, Tom Ford Boys & Girls mini lipsticks, mini Glossier Balm Dotcoms, mini Sisley skincare, mini Barbara Sturm serums, mini Kiehl's moisturizer, a mini Bioderma micellar water, mini Nars foundations, a mini Pai Rosehip Bioregenerate Oil, a mini Clé de Peau eye cream, a mini Jo Malone Wood Sage & Sea body wash, mini Tweezerman tweezers, mini Drunk Elephant Marula Facial Oil, and a mini Tweezerman blackhead extractor.

Photographed by Tom Newton. Hand modeled by Ali Oshinsky.