The Fashion Executive Who Doesn't Need A Mirror


The #ITGTopShelfie interview series focuses on the beauty routines of Into The Gloss' lovely, accomplished, and loyal community of readers. Submit your own on Instagram—post your Top Shelfie (tag us @intothegloss!) and include the hashtag #ITGTopShelfie for a chance to be featured on ITG.

"Hi! I'm Roma (@RomaJShah). I work for Saint Laurent in NYC, overseeing the shoes and accessories wholesale business for North and South America as a Senior Sales Manager. As someone who has always loved to travel to new places and destinations in my free time, I am always grateful for places my work travel brings me. That, and the incredibly rich heritage of the Saint Laurent brand are easily my favorite things about my job. I'm drawn to timelessness. I'm so inspired by things that I believe transcend time rather than something that feels like a trend. My personal beauty is defined by confidence and a kind heart—regardless of external appearances or circumstances. I think anyone who carries themselves with confidence, self-worth and love will exude beauty.

I try to keep myself balanced by doing a few yoga poses, lighting my incense, and playing some music in the morning while I'm getting ready. This ritual gets my day off to a grounded start. My morning skin routine starts in the shower using La Prairie Cleansing Foam. The bottle goes a long way because I only use a dime size amount on my face. This is the best cleanser I have ever used. I always feel a tingle when I massage it onto my skin, leaving my face feeling exceptionally clean and hydrated. Once I get out of the shower I wipe Bioderma on my face with a cotton pad to not only give my skin a nice drink of water, but to literally get the last piece of dirt off my face in case I missed a spot with the La Prairie cleanser. From there, I take another cotton pad and pat my face upwards with Biologique Rechereche P50 Lotion to exfoliate. This is one of the most important products I use on my face as it has also greatly improved my skin's tone and texture. I let this sit for a few seconds before I apply my La Mer Soft Cream all over, topping the skin regime off with the La Mer Renewal Oil and either the La Mer Regenerating Serum or Dr. Zelens Z Luminous Brightening Serum. The La Mer Soft Cream Moisturizer is the best as it truly keeps my face renewed and refreshed with hydration. The La Mer Regenerating Serum truly helps to lessen wrinkle lines and keeps your skin firm. And the Dr Zelens Z Luminous Brightening Serum truly makes you glow.

I have my makeup routine down to a science. I can do my entire routine without looking in the mirror. Believe it or not, it's true! I start off with Clé de Peau Concealer in Mocha. I've been using this product since 2007 and swear by it. I swipe the concealer under my dark circles and blend upwards with my ring finger rather than applying directly underneath my eyes because I find it too heavy for such a delicate area of the face. This product also protects from UV rays which is a plus. Then I apply my foundation by Serge Lutens. This givces your skin the best creamy, dewy look. Coverage without looking too heavy. Then I'll add blush to my cheekbones. For everyday, I use Serge Lutens Blusher in Shade 2. If I want to go with more '70s vibe, I will use Surratt Blush in Cantaloup, which is a striking orange. I will lightly tap my blush brush lightly in this color as it can be a lot if you go heavy in this color versus looking natural. I like switching to this color here and there because you can tell I've done something different. I like the change and it makes me feel like I have updated my look and the best part is I've done something different in a totally minor way. I top my entire look off by tapping a little of the Chanel Soleil de Tan—I tap my high cheek bones up and down smoothing it into my blush, the corner of my tear drop and my eye brow arch acting as a highlighter. It's an instant brightener to your look and the bottle will last a very long time. I think I am going on year 3.5 with my bottle and plenty of more to go.

For my brows, I use La Prairie Luxe Brow Pencil in Brun to define my own arch and fill in while blending properly with the other side of the pencil. Then I will run through my brows with my mascara wand. I am open to mascara as long as it gives me volume and length. The last part of my look is lips—I line the top arches and bottom middle of my lips to get a defined and contained look with a Pat McGrath Permagel Lip Liner and fill in with two shades of lip crayon from Surratt that are truly a matte finish. Scantilly Clad, a coraly pink, topped with In The Buff, a true nude. Since the pigment is so heavy with a matte finish, I dab my lips with Chanel Hydrating Lip Care afterwards.

I'm highly obsessed with L'Objet Hand + Body Lotion. It keeps my entire body super hydrated all day and has the best scent. I go back and forth between Rose Noire and Bois Sauvage. Both have a hint of spice—tobacco or white pepper—which feels quite masculine. In the shower, I'll use Aesop Geranium Leaf Scrub on my body to feel super fresh and smooth and then use Coqui Coqui Tobacco Soap to get super clean.

Since I am always on the road for personal travel or for work I try to keep my Ginger Flight Therapy by Aesop nearby. I apply the rollerball on my pulse points and underneath my nose. The ginger, lavender and geranium keep me calm, prevent nausea, and I end up feeling more alert. I also love to keep a travel candle with me from Cowshed. It reminds me of home when I light it in the hotel room."

—as told to ITG