The Vlogger Who's On A Hunt For The Perfect Serum


The #ITGTopShelfie interview series focuses on the beauty routines of Into The Gloss' lovely, accomplished, and loyal community of readers. Submit your own on Instagram—post your Top Shelfie (tag us @intothegloss!) and include the hashtag #ITGTopShelfie for a chance to be featured on ITG.

"I’m Joanna Spicer (@joanna_spicer) and I live in Los Angeles. I guess the best word to describe what I do is ‘YouTuber,’ but that word makes me cringe hard. I think people often think you just lay around your apartment all day and talk into a camera...come to think of it, I do that a lot, so never mind. I get to create my own schedule, which is great because I hate being told what to do, but is bad because I need to be told what to do. But I have gotten pretty good at creating a nice balance between work and play.

I was into makeup since I came out of the womb, it would seem. I remember sneaking into my mom’s bedroom before school and putting on her perfume—Perry Ellis 360, baby. One time one of my brothers made me cry while waiting for the bus and I had black streaks down my cheeks for the rest of the day. Not an easy thing to explain to a bunch of first graders. My mom has always been really into makeup too, which is probably what inspired me. When she applied her lipstick in the car, I had to have it too. I’m lucky to have a mom that was chill about her six-year-old walking around the grocery store in red lipstick.

Makeup and beauty are such personal things. Everyone should be able to have fun and experiment with it, or forgo a beauty routine altogether if it’s not your thing. I have more fun with skincare than anything else, which is also a problem because I have easily aggravated skin. Everything breaks me out, so the simplest routine is always the best for me—but dammit I will die trying to achieve that 10 step routine! I like to switch up my look a lot and with that comes new makeup looks or colors that I gravitate towards for awhile. Right now, I’m super into dewy, glossy, neutral makeup. Nothing too heavy or dramatic, but next week I could be back on my Kim K bullshit.

I’m so lazy when it comes to removing makeup that I’ve even skipped the makeup JUST because I knew I wouldn’t want to take it off later, but since Glossier Milky Jelly came into my life that changed. I swear by this stuff. I massage it onto my skin dry and it just melts the makeup away so that you look insane. Then I like to remove it with a damp warm washcloth. A tip I love to share with people is I keep a bunch of clean white washcloths from Target rolled up all fancy-like in my bathroom. It feels like a spa, it’s more pleasant to use than a makeup wipe, and way more thorough. After Milky Jelly, I follow up with a gel cleanser—currently it's Fresh’s Soy Cleanser. After cleansing I’ll apply whichever serum I’m trying out at the moment. I haven’t found my holy grail yet. I’m still dating around. Currently it’s Pestle & Mortar’s Hyaluronic Acid Serum. It’s super lightweight and hydrating and I’ve been enjoying it a lot. Who knows, this could be ‘the one.’ If my skin is feeling pissed off at me I’ll usually throw some Epicuren Aloe Calming Gel on it to get it to shut the hell up. I always used to be oily, but LA has taken me for everything I’ve got. It’s so dry here that my skin constantly feels stretched tightly against my skull—if you needed a visual. One of the only moisturizers I’ve found that hydrates my skin comfortably and doesn’t break me out is my Embryolisse Lait Creme Concentre. I have a few others I love and use, but that’s my ride or die. I’ve probably gone through about 40 of them. I love a good face mask and I love to do multiple masks in one sitting. Currently my mask routine is Drunk Elephant's Babyfacial because it does everything short of burn your face off, and I love that. Because it’s a cream-based product it doesn’t strip my skin of moisture either. I follow it up with Antipodes Aura Manuka Honey mask that I picked up at a boutique in London. It cleans your pores and helps heal blemishes faster, but it’s not your average clearing mask—it’s cream based too. I hate washing those clay masks off, I don’t care how well they work. The final mask I use is the Skin Laundry Hydrating Sheet Mask. I got these at Liberty's in London. After the long flight from LA my skin was so dry and these things whipped me back into shape. They don’t have any fragrance in them which is rare for a sheet mask. My skin doesn’t always do well with fragrance. I’d say I do this whole routine about once a week. It’s so fun and relaxing to just disappear for awhile and let everyone think you’re dead.

I haven’t been into foundation in a long time. In fact, I’ve gotten rid of all of my foundations. Maybe I’ll be into them again someday, but right now I can’t imagine putting anything thicker than a BB cream on my face. I always wear the Chantecaille Just Skin Tinted Moisturizer. It’s way overpriced, but I am an idiot so I buy it anyway. Then I love Glossier Stretch Concealer. I use it under eyes and on blemishes. Sometimes I even wear this as a foundation. On my brows I use Boy Brow in Brown. I don’t fill them in since I started seeing Helena Tamargo. She threads and tints my brows and they’ve never looked better. I love using Glossier Cloud Paints. My favorite color for the cheek right now is Puff, it’s such a pretty pastel pink it makes you look like a little doll—but like, in a hot way. Dusk is too dark for my face, but I love it on my eyes. It really brings out the blue and it’s so easy to swipe on if you’re in a rush. For mascara sometimes I experiment with drugstore, but I always go back to my Chanel Le Volume. Another ridiculously priced item, but nothing makes my lashes look as good at this and frankly you can’t put a price on that. Glossier's Balm Dotcom is my favorite product ever. Particularly the Rose flavor. I apply a thick layer at night and when I wake up my lips are plump and smooth. YSL Tatouage matte stain in #23 is my perfect nude.

I’m really lazy when it comes to my hair. I hate the routine of doing hair, but I love my hair to look good so I love products that require me to do next to nothing. I have this shampoo by IGK that gives your hair amazing texture because it has clay in it or something. Once my hair is dry I love Oribe Dry Texturizing Spray. I avoided buying this for so long because of the price—I figured there’s no way it’s that good—but it is."

—as told to ITG