And we're back! With your first round of answers to the very suspenseful Best Beauty Product Of 2017 According To Very Little Science And Some Crazy Twitter Voters. Really—y'all are crazy and the first round has resulted in some unexpected upsets. Notably:
- SK-II Essense triumphed over the #2 seed Clé de Peau Concealer. Turns out, hydration and a proper 10-step routine are the keys to clear skin. Industrial strength concealer can take a hike.
- Neutrogena's Makeup Removing Towelettes just inched out the cult classic Bioré Pore Strips in a nail biting 55% to 45% split. Thrilling!
- ITG's Top 25 veteran, Nuxe Huile Prodigieuse made a strong showing—despite being ranked 7 out of 8—and resolutely destroyed Biafine with 77% of the vote.
- Most heartbreaking of all: L'Oréal's Lumi Cushion was shut out in the first round by Maybelline Baby Lips. ITG's Senior Editor Emily Ferber had the cushion going all the way. Shame on her.
For your records, here's the updated bracket:
(Right click to make it big in a new tab.)
To see your favorites make it to the quarter finals, vote below! Bon chance!
French Pharmacy Division Round 2: Which product advances on to Round 3? #ITGMarchMadness 1/4
— Into The Gloss (@IntoTheGloss) March 16, 2017
French Pharmacy Division Round 2: Which product advances on to Round 3? #ITGMarchMadness 2/4
— Into The Gloss (@IntoTheGloss) March 16, 2017
Clean Beauty Division Round 2: Which product advances on to Round 3? #ITGMarchMadness 1/2 @truebotanicals #vintnersdaughter
— Into The Gloss (@IntoTheGloss) March 16, 2017
Clean Beauty Division Round 2: Which product advances on to Round 3? #ITGMarchMadness 2/2 @MayLindstrom @mydrunkelephant
— Into The Gloss (@IntoTheGloss) March 16, 2017
American Drugstore Division Round 2: Which product advances on to Round 3? #ITGMarchMadness 1/2 @Maybelline @Neutrogena
— Into The Gloss (@IntoTheGloss) March 16, 2017
American Drugstore Division Round 2: Which product advances on to Round 3? #ITGMarchMadness 2/2 @Maybelline @PIXIBeauty
— Into The Gloss (@IntoTheGloss) March 16, 2017
Prestige Division Round 2: Which product advances on to Round 3? #ITGMarchMadness 1/2 @armani @oribe
— Into The Gloss (@IntoTheGloss) March 16, 2017
Prestige Division Round 2: Which product advances on to Round 3? #ITGMarchMadness 2/2 @Dior @SKII_US
— Into The Gloss (@IntoTheGloss) March 16, 2017
Need to catch up? Read about Round 1 here.