Hello and welcome! Today we start a whole new chapter in Glossier history—our next phase, if you will. We’re proud to present Phase 2, our take on makeup. For the past year and a half, we’ve been all about skin (we still are). But we don’t subscribe to this unattainable goal of being that perfect girl who just slaps on some moisturizer and walks out the door radiating double rainbows from every pore. We all wear at least a little makeup most days—everyone needs a trusty concealer in their arsenal. And a good lipstick...and brow wax (yes, Boy Brow is back!)...
Glossier makeup is designed to live with you, not on you. Sure, there’s a lot of makeup out there already, but we wanted to create a handful of staples that you’ll actually use every day. The end look is fun, imperfect, in-the-moment. Like all of our products, they’re designed to be applied with simple, easy gestures—a dab, a tap, a swipe. Start with your real skin, prepped and optimized with the Phase 1 Set (wash it, moisturize it, tint it, balm it), and then go in with the new guys to even things out and add some color. There’s more on each product below, and at 12pm EDT, our Executive Editor Annie Kreighbaum is hosting a live Q&A and demo right here on this page. Leave a question in the comments section and we'll do our best to answer it on air.
But back to your new best friends…
Meet Stretch Concealer: We love our Skin Tint. We’ve also gotten a ton of requests for a higher coverage product—so we made one. After spending years using different concealers for different things, the goal here was to take all the aspects of our favorites and put them together in one pot. Stretch Concealer covers zits and offsets under-eye circles, tones down redness, and, best of all, it's kind of...elastic. Hence the "stretch"—it moves with all of your expressions, so no creasing :) If you’ve already got the Skin Tint, stick with the same shade here. Build it up to cover just about anything, but it will always look like skin. In three words? Custom, dewy coverage.
Generation G: Lipstick can mean a whole lot of things. In the ‘50s, it was greasy, hard to control, and in 1,000 shades of red. Then things got pearly, metallic even—a statement for sure, but maybe not the most flattering. In the ‘90s, it went nude, powdery, and stiff. The liner trend came, went, and came back again. Now it’s all about matte liquid color painted on with a doe-foot applicator. At Glossier HQ, we’ve just been staining our lips with your basic lipstick for years (press on with a finger, blend out for a blotted look), so we made a product that gives that sheer matte effect without the extra work. Apply with one gesture—a glide or two back and forth to build up the color payoff. The result is a popsicle stain look with a featherweight, tinted balm feel.
As for the colors, they came from doing what we always do: pooling our all-time collective favorites and sharing notes.
There are two tiers of shades: Sheerer nudes, and more saturated brights.
- Cake: Warm, peachy nude (Emily Weiss wore it to her wedding!)
- Like: Powdery blush
- Crush: Sheer raspberry
- Jam: Grape stain
Say it one more time with feeling...options.
And of course, Boy Brow: Our first real makeup product launched back in October—sort of a soft Phase 2 launch. We didn’t realize it would be as successful as it was (there’s a 10,000-person wait list at press time—thank you for being so patient with us!). If you haven’t already met, Boy Brow is the tinted brow wax that creates that fluffy, full, and untouched look. There are three shades—Blond, Brown, and Black—all with very sheer pigment loads to keep it natural. Pick the same shade as your hair, brush upward and outward, emphasize the sprouts, and get on with your day.
Tune in at 12pm/11am Central to see more on shades, application gestures, and how to wear the new set. ‘Til then, we’ll see you in the comments.
Update: Show's over. But you can watch the full Glossier TV stream below (starts up right around the 19:22 mark):
Into The Gloss | Facebook
Having trouble seeing the video? Try going to http://www.facebook.com/intothegloss.
We hope you love Phase 2 as much as we do—every product was a labor of love. And if we leave you with one idea today, let it be this: Skincare is essential. Makeup is a choice. Make good choices.
Photographed by Anairam.
Shop the Phase 2 Set now at glossier.com.