What was once a tiny and mighty beauty blog called Into The Gloss has become a bona fide NYC startup: Glossier, with a ragtag team of 35+ jogging up and down the stairwell of our Soho office building, spread out across three floors. Why are we here? We're creating a new kind of beauty company from the ground up—one that acknowledges the hopes, dreams, and desires of women today, and gives them the tools (both digitally and physically) to take ownership over their beauty routines. Who are we? Well, a lot of us began like you: as readers. And we'd like for you to get to know us a little better—what we each do, where we come from, and what we're excited about. You've already met Emily Weiss, but here she is answering a few more burning questions:
Where are you from?
What do you do at Glossier?
I’m the Founder and CEO. My job is constantly changing. We are such a rapidly growing company where, every month, I’m focused on something different. This month I’m focused on international, last month I was focused on editorial strategy, so I’m always ducking in on different teams that I think could benefit from my help or I can benefit from their help. My job is also to be thinking 12 months to two years ahead, so I can seem like a bit of a weirdo because I’m always trying to picture the future and make sure that everyone is on track and able to get there.
Which emoji best represents you?
I think the new one that has the teeth with the glasses.
Any recent beauty mishaps?
I just have to stop biting my nails. I’ve been on and off that bandwagon so many times. I feel like it’s going to be a lifelong struggle. Maybe I’ll get hypnotized…Anyone know if it works?
Probably my courthouse wedding dress. I had to get married legally here before I can get married in the Bahamas this month, so I got this Chloé dress that has a very Mia Farrow/Frank Sinatra wedding vibe.
$20 + a night out in New York City—go!
Lately I’m super into going to really classic, wood-paneled haunts, like Bemelmans at the Carlyle. They also have live jazz or a piano player and they give you a lot of nuts on those trio trays that are like tiny, tiny cake stands. The great thing is that you can eat them all and ask for more and they don’t charge you for those because they’re garnishes. So you can actually make a meal out of it. I'd get a Hendrick’s martini with extra olives, up, and then reorder countless orders of those nut platters.
Entitlement. I like people who work hard.
*Best piece of professional advice you’ve ever received?
*Don’t complain. There’s a great chapter in Ben Horowitz’s book called The Hard Thing About Hard Things called “Nobody Cares” and he talks about how he was running Netscape and one of his investors looks at him one day and tells him, “Ben, nobody cares—just do your job.” You can make a million excuses for why something didn’t go well, but ultimately, just fix it and get on with it. Be a solutions person.
What are you currently inspired by?
I’m really inspired by thinking about summer for Glossier. Last summer, we did the Escape Room in our Summer Fridays Showroom and the vibe was so great. I want summer to always be a “thing' for us—like a travel issue of Glossier.
What’s your favorite Glossier memory?
Last summer, we had an off-site upstate that was really fun—I want to do that again for the whole company. I also really loved our launch day. We just really didn’t know anything yet. It was like looking at your baby for the first time after you give birth and seeing it blinking and you just don’t know what’s going to happen. It was a really great nervous energy.
What’s your favorite Drake song?
It varies every day. I’ve been listening to Legend a lot.
Describe your desk.
My desk is more of a place where I set my stuff and then I move around. If I’m at the office, I’m usually wandering around to different meeting rooms all day or taking people out or making tea. I’m rarely at my desk, it’s just a place to hang my hat.
Saturday or Sunday?
Sunday. I never know what to do on Saturday—it’s a weird day. On Sunday I feel like I have an abundance of things to do and on Saturday I feel very off. But Sundays are good to read the paper and take a bath.
—as told to ITG