Media Brecher, Copywriter, Tory Burch

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The #ITGTopShelfie series puts the focus on the lives and beauty routines of Into The Gloss's lovely, accomplished, and loyal community of readers. Show us your own Top Shelfie on Instagram—tag us @intothegloss, and include the hashtag #ITGTopShelfie.

'My name is Media Brecher [@mediabrecher] and I live in New York. I’m a copywriter at Tory Burch, which involves writing style tips, emails, and copy for the website. I love the variety of the work. Before that, I worked at Teen Vogue for several years, and something that surprised me when I moved to a brand is how much the two worlds have in common. A magazine is also a brand, in a lot of ways...It’s important to keep in mind, when reporting and writing, what a publication stands for and who its audience is, which I have to consider daily working for a fashion brand. In my job there are many moving parts, which can be challenging, but it's also part of what makes the work compelling. And putting the pieces together can be so satisfying.

Working with creative people definitely influences the way I think about beauty—the different ideas that are thrown around, the energy...it all factors in. I didn’t really start wearing makeup until college, and even then it was pretty minimal. I tend to stick to a few simple, reliable products, though I have my fair share of random purchases from the drugstore—I can waste quite a bit of time and money there. One time, I bought this orange lipstick that I thought would look cool, but it was all wrong and terrifying. It’ll all start with the goal of buying toothpaste, and end in the black hole that is the cosmetics aisle. For makeup, I sometimes wear concealer. It took me a while to find one that matched my skin tone, but thankfully, years ago, a makeup artist introduced me to the magic one— MAC Pro Longwear Concealer in NC42. I'll wear that with a little Sephora Collection Colorful Face Powder in Love Sick, Glossier Boy Brow in Black, and Covergirl LashBlast Volume Mascara in Black.

For lips, I like Smith’s Rosebud Salve or Burt’s Bees. When I’m going out or to an event, I’ll sometimes wear lipstick—I gravitate toward deep berry shades—and my current favorite is Revlon’s Raisin Rage. It’s an easy way to dress up a look, especially if I’m in a rush. Or I’ll do a little cat eye with L'Oréal Lineur Intense Felt Tip Liquid Eyeliner in Carbon Black. I don’t use any special techniques. I wish I did! A lot of my makeup is done quickly as I’m running out the door.

I wash my face with Cetaphil, which is gentle and doesn’t dry out my skin—my dermatologist recommended it. Then I moisturize with Eucerin Daily Protection Moisturizing Face Lotion SPF 30, which my sister recommended. We both have sensitive skin, so when she finds something that works for her, I’ll usually get in on it, too. It's lightweight and lasts all day. To moisturize the rest of my body, I like Palmer’s Cocoa Butter and Coconut Revolution Coconut Oil.

I used to be really into nail polish and would buy the weirdest colors. I look at my collection now and I’m like, why? Did I actually need that six pack of glittery rainbow hues? I still keep them though, because you never know when the mood for jazzy polish will strike. Also, I may have hoarding tendencies. Right now, I'm just using Essie Mamba. It’s this great neutral color with a hint of pink that works well with my skin tone.

Living Proof hair products are the best. I’m careful not to wash my hair too often because it’ll dry out, but when I do wash, I use their No Frizz Shampoo and Conditioner. I’ll finish with the Satin Hair Serum, using a few pumps all over, but especially at the ends—it smoothes out my usually-frizzy hair and gives it some shine. I don’t like my hair to look too polished, though...Messy hair is way more fun.

To relieve stress and stay calm, I often return to my parents’ advice to breathe more. Sometimes it’s as easy as that—taking a step back to breathe can be like hitting a reset button. And if that doesn’t work, drink a glass of wine. Or hang out with a dog—is there anything more instantly mood-lifting? I don’t think so.”

—as told to ITG

Hannah Johnson reveals the secret to making a fragrance last all night, Daniel Kong shares the best moisturizer for long flights and Alyssa Reeder talks getting most out of your haircare routine in the #ITGTopShelfie.