Pink Is A Neutral

Day 9 - Street Style - Paris Fashion Week - Womenswear Fall/Winter 2015/2016
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Fernanda Ly , 2015

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Glossier phase 1 set pouches

Mansfield's Bathroom
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Jayne Mansfield, 1961

Brooke Shields
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Brooke Shields, 1970

Madonna Blond Ambition Tour
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Madonnna on the Blond Ambition Tour, 1990

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Glossier Shopgirls Labcoats

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71st Annual Academy Awards - Arrivals
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Gwyneth Paltrow at the Oscars, 1999

Pink pastel house in Ardgroom Village, Cork, Ireland
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Ardgroom Village, Cork, Ireland

Boxes of brightly colored pigments, (ora
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Boxes of brightly colored pigments, India

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Diana At Highgrove
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Diana, Princess Of Wales

Jon Cryer And Molly Ringwald In 'Pretty In Pink'
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'Pretty In Pink', 1986

Roseate flamingos dividing parental duti
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Elizabeth Taylor On The Set Of 'The Sandpiper'
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Elizabeth Taylor, 1965

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Day 9 - Street Style - Paris Fashion Week - Womenswear Fall/Winter 2015/2016

Fernanda Ly , 2015

977f211230c0d4687b7971b456a5f8db

Glossier phase 1 set pouches

Mansfield's Bathroom

Jayne Mansfield, 1961

Brooke Shields

Brooke Shields, 1970

Madonna Blond Ambition Tour

Madonnna on the Blond Ambition Tour, 1990

91810009ba18a027bc81141e2a634756

Glossier Shopgirls Labcoats

244ccc6f2c632bb519d990208c5955af
71st Annual Academy Awards - Arrivals

Gwyneth Paltrow at the Oscars, 1999

Pink pastel house in Ardgroom Village, Cork, Ireland

Ardgroom Village, Cork, Ireland

Boxes of brightly colored pigments, (ora

Boxes of brightly colored pigments, India

f69b80158e0b471dfc076b18edeec14d
Diana At Highgrove

Diana, Princess Of Wales

Jon Cryer And Molly Ringwald In 'Pretty In Pink'

'Pretty In Pink', 1986

Roseate flamingos dividing parental duti
Elizabeth Taylor On The Set Of 'The Sandpiper'

Elizabeth Taylor, 1965

27053b5190a32789dad736170582474e
Day 9 - Street Style - Paris Fashion Week - Womenswear Fall/Winter 2015/2016
977f211230c0d4687b7971b456a5f8db
Mansfield's Bathroom
Brooke Shields
Madonna Blond Ambition Tour
91810009ba18a027bc81141e2a634756
244ccc6f2c632bb519d990208c5955af
71st Annual Academy Awards - Arrivals
Pink pastel house in Ardgroom Village, Cork, Ireland
Boxes of brightly colored pigments, (ora
f69b80158e0b471dfc076b18edeec14d
Diana At Highgrove
Jon Cryer And Molly Ringwald In 'Pretty In Pink'
Roseate flamingos dividing parental duti
Elizabeth Taylor On The Set Of 'The Sandpiper'
27053b5190a32789dad736170582474e
replies

It was an email that tipped us off. A friend sent it part in jest and part in shameless flattery. “A Theory,” the subject line read, followed by the body text: “I'm pretty sure Glossier is to thank for bringing the color pink back this fall,”

Well that'd certainly be exciting, now wouldn't it? (We can't take all the credit—some praise must be given to that Angela Lansbury cover of The Gentlewoman, Carven's oversized pink coats for Fall 2013, the entire Acne brand, and Ms. Fernanda Ly.) Pink is certainly very 'of the moment' right now, and we're feeling it. So let's take a moment to look back: a little at the history of pink, and the brief story of Glossier's very particular hue of it.

Going all the way back to the 1700s, pastel colors (pink included) were worn by men and women—particularly children. Fast-forwarding to as recently as the 1920s, pink was a man's color—think Gatsby's suit (both in text and Robert Redford's Ralph Lauren version in the movie). This has given plenty of museum curators and researchers good reason to get to the root of why pink has since become so gendered in the opposite direction. Turns out, it was a post-WWII trend influenced as much by which dyes were easiest to come by for women's clothing as it was that song from Funny Face.

That said, Glossier's pink is for boys or for girls—it's a neutral (see the headline). It originally came from the endless photos posted to an iPhone photo stream over the course of a year while we were building the brand. On that stream (which was eventually printed out and posted to our central moodboard) there was Guinevere van Seenus in this Jil Sander ad. Also: Phoebe Philo on the cover of le Magazine du Monde. Both good examples that prove pink doesn't have to be girly. It can be cool! And androgynous. It can be a color that suits everyone.

Fittingly, Glossier's pink is actually quite cool in tone. It's also slightly translucent (there's actually no distinct Pantone for it—it's a 70 percent saturation of PMS 705, if we're getting specific). It's a tricky color to get right...but worth it, don't you think? We've got to hand it to the brave few who've experimented (and shared on Instagram, where all inspiration lives these days) with painting their apartment walls #glossierpink. That's true commitment. Benjamin Moore's Flush Pink is the shade to buy, if you're so inclined.

Photos via Getty and Glossier.

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