Have you ever thought about who would play your cleanser in a movie? We have.
In fact, several of you flat out told us. Imagine a cleanser that’s one part Cate Blanchett's (that milky complexion; the smooth, self-assured delivery), one part Tilda Swinton's ingenuity, some of Lupita Nyong'o's eternal glow, with the natural proclivities of Shailene Woodley and the girlish joie de vivre of Elle Fanning. Plus Eddie Redmayne, because hello glowing, freckled skin.
That, my friends, would be Glossier's cleanser cast.
A while back we started thinking about what our face wash could be. It is, after all, one of the most widespread and necessary products out there. And yet, if you really think about it, a perfect—dare I say it, “dream” cleanser—has yet to cross our desks. So I wrote a post asking just that: “ What’s Your Dream Face Wash?” and from those hundreds (377, and still counting) of incredibly informed (and generally pretty consistent) answers, made a brief that we gave to our chemist that turned into our very own dream cleanser (accompanied by a short film, TBD).
Here’s what we learned you wanted, which we also realized we wanted:
stronger than Cetaphil but non-stripping
balm-like texture but no oily residue (“because that really defeats the purpose of cleansing”)
soothing, conditioning natural ingredients (“more Tata Harper, less Neutrogena”)
no added fragrance
no mineral oil, parabens, alcohol, silicone, nut oil, tea tree oil, or soap (whew)
There was one other direction, which was the lightly exfoliating (fruit acids, salicylic, etc) route, which we realize is popular and that we also love. It was a tough call, but we decided that we wanted our first cleanser to be easy on the eyes so it could dissolve eye makeup. So I guess there will have to be more than one dream, really.
Our cleanser is almost one year in the making and I am SO excited for it to drop (January—mark your calendars). The formula is finalized, it's going into production right now, and there’s really nothing like it. It’s kind of futuristic—like, a visitor who’s time-traveled back to 2015 and shown us that cleaning your face can be better.
Thanks to everyone who commented and helped create it. Your input was invaluable. And if anyone has an Eddie Redmayne connect, please email me.
Photos via Glossier.
The wait is over: Shop Milky Jelly at Glossier.com.
More behind-the-scenes Glossier can be found on our Glossier HQ page.