'Glossier was my first campaign. Emily actually saw me on Instagram after Sabrina [De Sousa] from Dimes posted a photo of me eating lunch. I never thought I could really model because, obviously, I’m so short—5’2’’ and a half. I measured myself the other day hoping that I’d gain one half. No, I’m still 5’2’’ and a half. People on the internet always say I should model, but they don’t know how tall I am. They all think I’m 5’8’’.
My beauty routine really developed when I worked at a Dior counter four years ago—I was in law school at the time and also working at a bank and overall just not very happy. One day I was shopping for makeup and I saw these girls behind the counter and they were having the best time. It looked like a dream to me compared to my shitty job, so I walked in and asked, ‘Hey, can I apply?’ They were like, ‘Yeah, what do you do?’ I told them and they were like, ‘Alright, so you’re not a makeup artist,’ and I was like, ‘No, but I can learn.’ Somehow, I convinced them, and they gave me a trial shift. I was good enough, so they kept me on. While I was working there, I would use all the Dior creams and serums—they were so nice.
Now I’m on the other side of the counter, so I don't use nearly as many products. I like the Kiehl’s stuff for men—the Facial Fuel Energizing Face Wash is great. I found it because my boyfriend was using it when we met and I smelled it on him. So now when I use it, the scent makes me happy. I follow that with the Glossier Priming Moisturizer—it’s helped me simplify my routine. I used to use a lot of creams that were thick because my forehead was so dry it would flake. But the rest of my face was oily—really, I was not balanced. Then Glossier came out, and it’s not thick at all—just really moisturizing. You don't even have to use that much. I feel like my skin can breathe now.
For makeup, CVS is like Costco to me. I love buying random stuff that’s inexpensive and looks cool and fun. I used to wear Chanel and Dior mascaras, which are good, but my all time favorites are Lash Blast and Clump Crusher by Covergirl. The way I put mascara is a little different—I never go from the the roots all the way to the end. I just dab it on it until it gets thick at the base. It creates the illusion of having a lot of eyelashes but doesn’t look like you’re wearing anything on them.
The rest of my stuff I feel like I've had forever. There's a really old Clarins black eyeshadow [ed note: discontinued] I used for my brows. And I use this nice angled brush by MAC—it’s also old. For awhile, I didn't wear concealer, but then I started noticing in photos that I have dark circles and some spots. So I put a little Chanel Correcteur Perfection under my eyes and I have little purple veins on my face so I just hide them with this. It’s really pale and looks weird initially, but when you put that and then the Glossier Perfecting Skin Tint in Dark on top, it’s really beautiful. I found that combination a couple weeks ago and it's really amazing.
Three months ago, I stopped washing my hair so frequently. I used to be that girl who took two showers a day and washed her hair every morning. I had this really long routine where I had to blowdry my hair and straighten it and then curl it the way I wanted it to bend…but I got really tired of it. So I stopped everything. At first, I was really bad—oily and gross, but it was just a phase. Now I use a bristly brush—it doesn’t untangle or anything but it brings the oil from your roots to the ends. When I do wash my hair, I use the Coqui Coqui shampoo and conditioner. It feels very natural. After, I let my hair dry with the part in the middle. I put Kiehl’s Creme de Corps in it, and it’s the best thing ever. I have the small one for when I travel. If I go to the airport without my little travel kit, I turn around and come back. I don’t care, it’s important. I use it all over—dab a little on the roots, pull it through the ends, use it on my body…it's really the best product.”
—as told to ITG
Coco Baudelle photographed by Tom Newton.
Next, read about Belle Kröl, the face of Glossier's Coconut Balm Dotcom, and Grace Villamil, the artist behind the Glossier Escape Room. When you're done, check in with Kenya Kinski Jones.