Tyler Haney, CEO, Outdoor Voices

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'There’s not a lot of girls named Tyler, so it was funny growing up with it. I grew up kind of a hippie mountain girl in Boulder, Colorado, then came to New York for school. I went to Parsons for Strategic Design and Management. My parents were in design, so I was always into it, but I was also very into sports which is how Outdoor Voices came to be. I’ve been wearing Nike all my life, but I kind of got sick of this black and neon proliferation. I realized the clothes that I was wearing in my everyday life were minimal, understated, and really good quality. Why couldn't I find that in activewear? I started working with the Nike and Lululemon mills on new fabrics and realized that there was a larger opportunity in the market to counteract that 'harder, faster, stronger' outlook and instead approach activity from a much more lighthearted and socially delightful kind of way. That’s really what the brand is about.

I think something specific to girls who work out is maybe retiring from makeup. It’s huge especially now that it’s summer. I replace my makeup with a responsible tan, and I'm done. There’s a glow that I find goes away if I don’t work out for like five days—the color in your cheeks just isn't there anymore. I think that’s what I rely on most. One thing I love doing is putting on a fragrance before I exercise. My main perfume used to be Le Labo's Santal 33 Solid Perfume, but now I'm using Diptyque's Philosykos Solid Perfume and it's great. I put it on before I exercise, and the scent changes as you sweat. It’s nice to have some sort of scent with you.

To be honest, I was never really into makeup, but now I use a little bit. I always do my makeup out in the better light. I stick to MAC products. Their Bronzing Powder in Bronze is so good for faking a tan. I use it on my cheekbones and the apples of my cheeks. If I want my skin to look a little more even, I use MAC Studio Fix Fluid SPF 15 in NC35 all over. I kind of like the look of under-eye circles, though, so I leave that area alone. Then, I like to use MAC In Extreme Dimension Lash in Black Extreme. That one is kind of old. I don’t like mascara much because it drips. Sometimes I'll skip mascara and just put a little line of black close to my lashes. I use this MAC Penultimate Eyeliner in Rapidblack, which is like a marker. With brown eyes, I feel like its nice to tie it back to something.

The other thing is eye drops—they are my number one thing. It's such a pet peeve for me to have red eyes. I like the Rohto ones, but those are intense, so I have these individual Bébisol Sérum Physiologique ones that are awesome and a lot less intense that I buy on Amazon. I do a lot of beauty shopping on Amazon because it's super easy. I've got Embryolisse on Amazon ready to refill.

I’m still kind of like a hippie, only cleaned up a little bit. I’m obsessed with Pratima products. I've noticed a difference in the clarity of my skin after using her Revitalizing Turmeric Cream. The Neem Purifying Cream is my absolute favorite. It almost feels like aloe gel, but you keep it on overnight, and it just feels like it balances the pH in your skin and makes it all better. The whole pH thing is a big concept in Boulder. I've been using apple cider vinegar all my life in the shower and on my hair—I even swish it around in my mouth.”

—as told to ITG

Tyler Haney photographed by Tom Newton on June 8, 2015. Read about how Tracy Anderson became one of New York's top fitness gurus in The Professional. Then, check out Top Shelf After Dark with the woman behind another of-the-moment clothing brand, Lyndsey Butler of Veda, and possibly let Michelle Monaghan inspire you to run a marathon this year.