Memory Foam For Your Hair

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Brush work takes practice. If you're unfamiliar, brush work is that fancy thing that hair stylists do with round brushes as they blow dry that makes your hair look flippin' fantastic. By the end of a good blowout, your hair is shiny, it's smooth, but it's not pin straight—there's body where there needs to be, and some wave! The wave is the hard part. And until now, it was the territory of professionals (or at least that's the impression we were under—perhaps we're wrong and you're super awesome at personal brush work, in which case mazel tov).

Just like buying a good hair dryer, there are just certain things that are worth it because it means you, the at-home hair styler, can work less hard. Toni & Guy Classic Wave Memoriser is Part Deux to that effortless, slept-in-but-still clean hair thing. Say you've blow-dried your hair to the best of your ability, and it's all just sort of there—the only applicable style is “dry.” You'd like to infuse a little character in it but working with more hot tools doesn't sound like fun, and the curls rarely hold anyway.

Well, Wave Memoriser specializes in a little thing called “wave recall' (maybe like Total Recall? Unclear). We've taken to calling it memory foam for your hair. The product itself is a bit like a cream-gel—not too sticky or creamy—so it's pretty easy to scrunch a standard quarter-sized dollop into already dry, if not sort of dirty, hair. A few twists and tousles later and all of a sudden, you've got '40s ingénue hair and not a care in the world. Pretty nifty, right?

Photographed by Tom Newton. Another worthwhile blowout helper is Fekkai's Brilliant Glossing Crème—good 'til the last squeeze.

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