Color Me Coachella

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Music festivals are fast approaching—SXSW kicks off the season next week—and much like other events where there are well-dressed people and a roving band of street-style (amphitheater-style?) photographers, pre-planning must be taken care of. But how do you best plan for a event like, say, Coachella where the weather can change on a dime, and your makeup might melt after hours in the sun?

'Just let it evolve into something else,” says Moises Ramirez, artist-cum-makeup artist, about festival-ready eyeliner in particular. It's a philosophy that lends itself easily to kohl but doesn't exclude more colorful iterations either. “Think about how a really sharp eyeliner will get smudgier and grungier, especially if you’re going out all night,” In other words, embrace the eventual decay of your eye makeup instead of trying to stop it before it happens.

Drawing (literally—Moises' paintings makes for stellar makeup inspiration) inspiration from John Galliano's show for Maison Martin Margiela, a variety of strong, bedazzled eyes are the story here. He used Swarovski crystals, glitter, and Madina Milano Instant Glow Pigment (when will this come to the states?!) throughout—paying special attention to the inner corner of the eyes and the cheek bones. Also of note: skin and lips are completely bare. Keep it breathable, people (and properly slathered in SPF).

The first three looks all make good use of highly pigmented pencils (with that excellent Stila Stay All Day Waterproof Liquid Eye Liner, in the shade Indigo, thrown in). The Urban Decay 24/7 Glide-On Eye Pencils in Abyss, Woodstock, and Yeyo, and Eyeko Making Eyes Automatic Gel Eyeliner in Blue Teal make for a good, long-wearing blend. They're controllable, too, which is well-served if you're going for shapes that range from superhero to hippie-chick abstract flower.

On the off-chance you're not into smudge, invest in some acrylic and acquaint yourself with the fourth look. MAC makes an excellent version, but Moises used the Make Up For Ever Aquarelle in Yellow. “You can prep the lid with DermaShield Skin Protectant or use a high SPF—both will protect the skin from the color staining you,”

The main thing with any of these looks is pure creative force. “One thing about color that I always tell people is if you think it looks odd, people are going to like it,” Moises says. It's a festival. Something eccentric is basically required for entrance.

Juana Burga (New York Models) photographed by Tom Newton. Makeup by Moises Ramirez.