'I just came from LA—I've been staying there for the past month because I’m renovating my house in London. I’m more of a New York person but I get so fed up with being in a cold city. It’s nice to wake up and actually see the sun shining!

Here in New York, I feel like a lot of women are into a more defined look in the daytime—lashes, eyebrows and hair done. In England, we have a lot of girls that like to do their faces really done up but only at the weekends or for going out. We're not always as put together. I could be totally wrong, though! I mean, all girls are different, but I feel like in New York, so many people are wearing crazy stuff that I can wear something a little different or purple lipstick to lunch and no one would notice. There’s something about this city that makes you like a little bit less afraid of what you're gonna wear. Plus, because the weather is so miserable here, I kind of want my makeup to be more cheery, use more color on my face. I feel like it makes me look more put together—even if I’m wearing eight parkas and thermal trousers.

It’s a little bit different in the south. My mum is from there, and growing up I spent every summer in Texas—we still have a house in Austin. My grandma always used to wear all emerald green, with red curly hair and red lipstick with big earrings. Austin’s amazing, it’s like an oasis of southern liberalism. It’s like my whole other life—I have like a cowboy boot collection and I always go to Sheplers Southern Outlet Market and buy Wrangler men's jeans. I feel like there are so many rules for dressing in Texas but I also feel like that kind of '80s makeup and contouring and eye and lip can be done in a good way. In Texas, it's just like, 'Be loud and wear whatever you want.' Don't worry about what other people think kind of attitude, you know?

SKINCARE

My beauty routine changes all the time because, through my work, I’m always hearing about new things. There’s this Japanese brand called Cure and they have this Aqua Gel exfoliator I just bought at Fred Segal—it’s amazing. The guy put it on my hand in the shop, it’s like a clear gel, and I didn’t believe it was real. It takes off all the dead cells sitting on your skin. It’s kind of gross because you just get bits of skin coming off your face, but it’s also kind of amazing and it means that moisturizer absorbs so well afterwards.

I'm really into skin products from Live Live—I go there every time I’m in New York. I love the Bee Yummy products that they make themselves. And I love anything multi-purpose—I have a natural shampoo, body, and face wash from there that my boyfriend and I both use. We go through it pretty quickly but it means that you don't have to have like five gazillion things in your suitcase.

Once you've taken off all your makeup, I think it's nice to just do really simple skincare and give yourself a bit of a break. It's super dry in LA, so when I’m there I use face oil instead of moisturizer. I love almond oil, but it can be a little heavy for the face. So Clarins does this Lotus Face Treatment Oil that's great because it doesn't feel like a layer of olive oil. I try and stay away from my T-zone with that stuff and just apply it to my cheeks and wherever I’ll be applying my foundation.

MAKEUPI’m not obsessed with natural makeup. I like some lines, like RMS, but sometimes that stuff looks like you bought it at Whole Foods. Even if you did buy it at Whole Foods, it shouldn’t look like it. As a girl, it’s nice to have something that looks good. I love when things are metallic and shiny! The Tom Ford range is so nice...and the packaging is gorgeous.

To be honest, I was really shocked the first time I tried Rimmel Provocalips because the packaging makes it look more like a gloss. But it applies really matte—it’s what I’m wearing now. It’s amazing because you can just use a little bit for a tint, and I’m a big fan of doing that and then applying a couple of dabs to my cheeks. The tube has two sides—one is the tint and the other is a clear gloss. They're meant to be used together, but I think it's quite good because you can use them separately and don't have to carry around as many things. I really like to travel light.

It’s funny, I feel like because when I was younger I used to wear red lipstick a lot, when people think of me they often think about a red lip. Sometimes I get to a shoot and they’re like, 'We're not doing very much makeup today and we're not doing any red lipstick. I hope that's OK.' And I'm like, 'That’s fine! Like, I change my makeup all the time, you don’t have to keep on the red lip!''

Georgia May Jagger is the face of Rimmel London. Photographed by Tom Newton.