The Freudian Scent

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There’s something agonizingly cool about Bella Freud. She’s BFFs with Kate Moss and Vivienne Westwood, particularly stylish, and forever immortalized as a subject of her father Lucien’s paintings...So, when she teamed up with perfume designer Azzi Glasser to create her own range of fragrances, it was obviously gonna be rad.

Bella is best known for her slogan-embroidered knitwear, and her perfumes have taken her three most iconic phrases—Je T’aime Jane, Ginsberg is God and 1970—and turned them each into a scent.

Je T’aime Jane is a girlish floral, heavy on the jasmine but with oud undertones that keep it from being too overwhelmingly delicate. Unsurprisingly, if Jane Birkin is your girl, this is your dream come true. 1970 is vetiver, patchouli, rose, and incense—falling just on the right side of hippie beatnik, musty and sweet without making me feel like I ought to be wearing something made of hemp.

But my favorite is Ginsberg is God: wormwood, leather and a weirdly earthy, moss-y scent combine for an androgynous, autumnal impact that wears ridiculously well. There’s nothing better than smelling like the man who wrote Howl. The epitome of sexy for the literary set.

–Olivia J. Singer

Photographed by Tom Newton.

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